Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. Intro Part B: Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing. Let’s jump in! _______ LINKS: LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=auWebsite: https://www.sella.io/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way.  Let’s jump in! ______ Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing. Speak to you then! ______ LINKS: LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=auWebsite: https://www.sella.io/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses. Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business. Let’s jump in! LINKS: LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/Website: https://www.fundabl.com/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses. In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix & responsive approach to funding businesses in healthcare and healthtech. Let’s jump in! _______ Next episode, we pick up the discussion with Ethan and move the discussion further into use cases for funding, particularly within healthcare, beyond what you might typically think funding is needed for as well as unpacking the options between raising capital versus Fundable, and it’s impact on dilution of equity within your business. Speak to you then!  LINKS: LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/Website: https://www.fundabl.com/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialization in the healthcare & tech sectors. In our last episode, we started speaking with Guiseppe about the basics of what insurance is, why it’s important and how it works.  In today’s episode we refine our thinking of risk by exporing the scope and value of quality healthcare domain oriented insurance advise, challenging the consumer mindset of younger business owners, seeing how quality insurance advise can help cashflow and the future of insurance in healthcare and tech businesses.  Let’s jump in! _______ LINKS: LinkedIn: https://www.linkedin.com/in/gcarollo/?originalSubdomain=auWebsite: https://carollohorton.com.au/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialisation in the healthcare & tech sectors. In this first part of the interview, Giuseppe provides an introduction to healthcare and tech insurance, risks and requirements. We explore how you can transfer risk to third parties and the value of building a regular advisory relationship with insurance experts who have domain expertise within healthcare. Let’s jump in! _______ In our next episode, we continue the discussion with Giusseppe covering the scope and value of quality domain oriented insurance advice, the notion of consumer versus business mindset within business owners, cashflow management and the future of healthcare and tech insurance. Speak to you then! LINKS: LinkedIn: https://www.linkedin.com/in/gcarollo/?originalSubdomain=auWebsite: https://carollohorton.com.au/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Dan Hilvert, Director of Hilvert Advisory, a healthcare sector focussed strategy, investment, capital raising advisory firm.  Last episode, Dan spoke to me about, advising healthcare start ups, mergers/ acquisitions, capital raising and investing in healthcare start ups and today we explore why capital raising might not be your best option, what high quality revenue is and further insights into the industry. Let’s jump in!  LINKS: LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=auWebsite: https://www.hilvert.com.au/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Dan Hilvert, Director of Hilvert, Director of Hilvert Advisory, a healthcare sector focused strategy, investment, capital raising advisory firm. In this first part of the interview, Dan talks to us about mergers, acquisition, investing and capital raising in healthcare. Let’s jump in! Next episode, we continue the discussion further with Dan covering aspects of advisory in the space, why capital raising shouldn’t be a go to strategy for founders of healthcare start ups, what high quality revenue is and some key insights of the industry. Speak to you then! LINKS: LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=auWebsite: https://www.hilvert.com.au/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offerring strategy & activation for companies seeking accelerated growth.  Last episode, Justin spoke to me about founding a fractional Chief Marketing Officer Agency and what that means for business and fractional CMO’s. Today we continue to discussion with Justin on the value and key concepts of engaging a fractional CMO and how to become unrivaled in business. Let’s jump in! LINKS: LinkedIn: https://www.linkedin.com/in/justinflitter/Website: https://www.unrivaled.co.nz/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offering strategy & activation for companies seeking accelerated growth. In this first part of the interview, Justin explains what a fractional chief marketing officer is, how it benefits businesses and what’s it’s like to live the life of a fractional CMO. Let’s jump in! --- Next episode, we continue the discussion further with Justin covering the key concepts all businesses should be thinking about to become a leader in their class of competitors, or as Justin calls it “UnRivaled!” Speak to you then! LINKS: LinkedIn: https://www.linkedin.com/in/justinflitter/Website: https://www.unrivaled.co.nz/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn  LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m continuing the discussion with Andrew Lemon, Founder & Chief Revenue Officer at Strength by Numbers, an innovative provider for the AxIT objective force plate and and dynamometer solution for healthcare professionals. Intro Part B: Last week, Andrew Lemon spoke to me about, focussing on customer success and combining healthtech devices with enhanced objectively measured clinical engagement models to drive clinical outcomes and healthcare business success. In today’s part 2, we pick up from where we left off by talking more about how AxIT helps health & fitness professionals provide higher levels of service options & support whilst increasing clinical engagement & adherance.  This build into Andrew’s vision for healthcare with AxIT and Strength by Numbers. Let’s jump in! LINKS: LinkedIn: https://www.linkedin.com/in/andrew-m-lemon/Website: https://www.strengthbynumbers.com  Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn  LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Andrew Lemon, Founder & Chief Revenue Officer at Strength by Numbers, an innovative provider for the AxIT objective force plate and and dynamometer solution for healthcare professionals. In this first part 1 of 2 of the interview, Andrew speaks with me about his journey as an Osteopath and his dreams of being a problem solver coming together to produce the healthtech start up called Strength by Numbers and in particular building the AxIT clinical hardware & customer success clinic model. We discuss: Focusing on Customer SuccessBecoming a Health Tech Start UpHow Objective Force Plate & Hand Held Dynamo-meters offer benefits to clients and healthcare businesses Let’s jump in!  Next week, we pick up where we’ve left off with Andrew talking more about how AxIT can help health & fitness professionals provide higher levels of service options & support clients and increase revenue in the process. Speak to you then! LINKS: LinkedIn: https://www.linkedin.com/in/andrew-m-lemon/Website: https://www.strengthbynumbers.com  Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn  LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m continuing the discussion with Laura Simmons, CEO & Founder of Theratrak and Leanne Healey, Director Everyday Independence. Last week, we got to know both Laura and Leanne’s backgrounds and how that’s informed their views on cultural & clinical development, healthtech & systems and leadership. In today’s part 2 of 2, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on driving systemic change with healthtech. Big picture & collective purpose Sense making & supervision in healthcare as the real driver for overcoming resistance Synthesising Themes with cultural change in unlocking the power of systems & healthtech Let’s jump in! Leanne is a Director of Everyday Independence, they're a team spread across Australia supporting the community by delivering a range of evidence based therapy services supporting children, teenagers and adults that build their skills and confidence in everyday life. Laura Simmons is the CEO & Founder of Theratrak, an innovative digital therapy tracking and monitoring platform that enables Allied Health professionals to work collaboratively with their clients and prescribe, track & monitor customer home therapy programs. Next week, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on driving systemic change with healthtech. Speak to you then! Guest LINKS: LinkedIn: https://www.linkedin.com/in/leanne-healey-609416101/Website: https://www.everydayind.com.au/ LinkedIn: https://www.linkedin.com/in/laura-simmons-a0447a95/?originalSubdomain=auWebsite: https://www.theratrak.co/ Show Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn  LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Laura Simmons, CEO & Founder of Theratrak and Leanne Healey, Director Everyday Independance. In this part of 1 of 2, I’ve extracted from a live stream discussion I hosted late last year talking about overcoming barriers or resistance to change in the Allied Healthcare sector. We get to know both Leanne’s and Laura’s background both within healthcare support in the Disability sector as well as building systems for healthcare providers, their teams and clients. Some of the key points covered are: Cultural & Clinical Engagement HealthTech & Systems Leadership Leanne is a Director of Everyday Independence, they're a team spread across Australia supporting the community by delivering a range of evidence based therapy services supporting children, teenagers and adults that build their skills and confidence in everday life. Laura Simmons is the CEO & Founder of Theratrak, an innovative digital therapy tracking and monitoring platform that enables Allied Health professionals to work collaboratively with their clients and prescibe, track & monitor customer home therapy programs. Next week, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on driving systemic change with healthtech. Speak to you then! LINKS: LinkedIn: https://www.linkedin.com/in/leanne-healey-609416101/Website: https://www.everydayind.com.au/ LINKS: LinkedIn: https://www.linkedin.com/in/laura-simmons-a0447a95/?originalSubdomain=auWebsite: https://www.theratrak.co/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn  LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Rohan Pardasani, founder & CEO of Avaana an innovative well being services marketplace and lead generation solution. Last week, Rohan spoke to me about, new client acquisition beyond B2C, such as B2B, government and the power of quality systems in place such as NDIS Registration and how Avaana support becoming NDIS registered. Today we are speaking about: The value of optimizing white space in the clinical calendar by understanding types of client types. Employees and their engagement with healthcare via employers - what is the well being journey going forward? Dealing with no shows/ cancellation? Workplace shortages and retention of healthcare staff - holistic engagement The future of online journey’s in healthcare Let’s jump in! LINKS: Avaana: Find and book health and wellbeing services in real-time near you NDIS - National Disability Insurance Scheme Provider | Avaana Linkedin - https://au.linkedin.com/in/rohan-pardasani-a094a239 Avaana - https://au.linkedin.com/company/avaana?trk=public_profile_topcard-current-company Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Rohan Pardasani, founder & CEO of avaana an innovative well being services marketplace and lead generation solution. Part A: In this first part of the interview, Rohan tells us how his legal background and dealing with cancer combined to design a health tech marketplace platform focused on helping people like him to navigate healthcare on terms that made sense to them. We cover topics such as: Definition of the Consumer & Well being What modern practices are looking for in client loads? Type of new client and what’s needed to support them e.g. NDIS Assistance with getting NDIS registration and new client support offered by Avaana to achieve just that, AND Registration/ Professional standing and it’s role in acquiring new B2B, Government clients via the marketplace. Let’s jump in! Part B: Next episode, we pick up the discussion with Rohan covering: NDIS registration, support and training offered by Avaana drawing on Rohan’s legal background The benefits of integration into coreplus as a primary clinical engagement tool. Defining the future of client journeys in healthcare. Speak to you then! LINKS: Avaana NDIS - National Disability Insurance Scheme Provider | Avaana Linkedin - https://au.linkedin.com/in/rohan-pardasani-a094a239 Avaana - https://au.linkedin.com/company/avaana?trk=public_profile_topcard-current-company CONNECT :- Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Ben Hurst, Founder & CEO of HotDoc, a cloud based Patient Engagement Platform. Part B: Last time in Part 1 or 2 of this interview, Ben spoke to me about the origins of HotDoc and building a foundation around known patient engagement pain points at the time and beyond. In this part 2 or 2 of the interview, Ben and I discuss the evolution of patient engagement in areas of clinical matching and asyncronous engagement techniques such as intake, surveys, reports/ feedback and so on as well as Ben’s take on what the future might look like over the next 5 years and beyond.. LINKS: HotDoc Website - Find a Doctor, GP, Dentist or Healthcare Specialist near you - HotDoc Personal LinkedIn - https://www.linkedin.com/in/ben-hurst-49652560/?originalSubdomain=au HotDoc LinkedIn - https://www.linkedin.com/company/hotdoc/?originalSubdomain=au CONNECT: - Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn Follow HealthTechX on Instagram Follow HealthTechX on Meetup LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Ben Hurst, Founder & CEO of HotDoc, a cloud based Patient Engagement Platform. In this part 1 of 2 of the interview, Ben discusses with me how his personal insights as a healthcare professional lead to starting up HotDoc and how his healthtech start up experience with the market helped shape the foundations for what a modern healthcare clinic needs to administrate the patient engagement processes more efficiently as well as offering a better patient experience. To this end we discuss the key problems clinics have overcome with digital tools like HotDoc as well as why it’s beneficial to build meaningful, lasting relationships between healthcare providers and their clients using digital health techniques. LINKS: HotDoc Website - Find a Doctor, GP, Dentist or Healthcare Specialist near you - HotDoc Personal LinkedIn - https://www.linkedin.com/in/ben-hurst-49652560/?originalSubdomain=au HotDoc LinkedIn - https://www.linkedin.com/company/hotdoc/?originalSubdomain=au CONNECT: - Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Nicholas Domnisch, CEO & Partner at EES Health, a New York based digital health agency designing & developing scalable infrastructure and customer applications. _______ Part 2 of 2: Last week, Nick, the CEO of New York based Digital Health Agency, EES Health spoke to me about: The problems with the current infrastructure within the system of digital healthcare and that place for a digital health agency in helping address some of those problems. This week, we pick up the discussion with Nick and talk about: Applying sytem thinking and explaining modularity, interoperability and scalability in the system of healthcare. Overcoming the system challenges Using existing systems enhanced with novel systems Nick’s Vision for the system of healthcare LINKS: EES Health Website - EES.HEALTH Personal LinkedIn - https://www.linkedin.com/in/top5/ EES Health LinkedIn - https://www.linkedin.com/company/ees-health CONNECT: - Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn Follow HealthTechX on Instagram LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.

Today I’m speaking with Nicholas Domnisch, CEO & Partner at EES Health, a New York based digital health agency designing & developing scalable infrastructure and customer applications. Part 1 of 2: In this first part of the interview, Nick talks about building a digital health health agency, who for, and what a digital health agency does. We go into his vision for modernizing healthcare and taking on the system challenges or what Nick describes as the biggest reconstruction project the world has seen. We break down the key eco system problems that must be addressed to underpin the operation of a modern healthcare system. _______ Overcoming the system challenges Using existing systems enhanced with novel systems Nick’s Vision for the system of healthcare   LINKS: EES Health Website - EES.HEALTH Personal LinkedIn - https://www.linkedin.com/in/top5/ EES Health LinkedIn - https://www.linkedin.com/company/ees-health CONNECT: - Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn Follow HealthTechX on Instagram LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.