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Claude Hopkins

Scientific Advertising

Claude Hopkins

21 CANCIONES • 2 HORAS Y 2 MINUTOS • JAN 01 2006

1
Advertising and Science
07:40
2
Understanding Advertising
07:00
3
People are Selfish
03:25
4
Selling Goods by Mail
08:21
5
Advertising vs. Personal Salesmanship
06:41
6
Understanding Psychology in Advertising
08:53
7
Don't Claim the Expected
05:50
8
Every Ad Should Tell a Story
05:39
9
Pictures in Advertising
06:21
10
Cost and Results
07:27
11
Getting Information on Your Subject
05:19
12
Advertising is Like War
06:58
13
Product Samples
09:06
14
Getting Distribution for Your Products
06:03
15
Test Campaigns
07:27
16
Dealers are Busy
03:25
17
You Must Stand Out
02:52
18
Attacking Rivals
02:02
19
Letter Writing
04:34
20
Your Name Tells a Story
03:06
21
Scientific Methods in Advertising
04:44
℗© 2006 KRE, LLC