Marketing Rockers - The Video Game Marketing Podcast

00:15 - Introduction and what is currently on our minds, games, and movies.06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring)27:48 - The AAA drought: No big releases in the next 6 months!34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer?54:50 - Microsoft and Sony considering enabling advertising in F2P games. Our expectations and concerns. 01:06:30 - Netflix losing subscribers, lowering their future outlook and introducing an ad-funded tier. 01:25:00 - How the war on Ukraine is affecting the game industry. Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.10:25 - Battlfield 2042 - EA blaming Halo Infinite for games failure!24:50 - Possible reasons why Facebook Gaming is growing recently.39:00 - Playstation planting trees based on a achievement in Horizon Forbidden West!44:00 - The Hobbit Game and Movie rights are up for sale - who should buy it?54:55 - Samsung Unpacked Event 2022 - Galaxy S22/+/Ultra announced!01:07:30 - Google's Answer to ATT - "Google Privacy Sandbox" announced - what is our expectation?Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed?18:50 - Game Releases of the Year: What are we excited about? 41:00 - Main Topic: Our Marketing Predictions for 2022!42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform!48:00 - Another major acquisition by major players will continue (e.g. Zynga being bought by Take-Two)!01:01:22 - Apple will release a new marketing platform!01:07:20 - Audio Marketing will continue to rise!01:14:20 - Genre-Prediction: Shooters will grow significally on mobile this year!01:21:22 - Niche Marketing - Authentic, high engagement niche audiences will be used for marketing! (e.g. #BookTok")01:25:47 - Complete Subscriction Service including devices and all online services will become more common. (e.g. Xbox-All Access, PS-All Access, Apple-Access) Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.02:00 - Game of the Year - It Takes Two, Halo Infinite, Return of the Obra Dinn, Doom Eternal16:30 - The Witcher Prequel Series - "The Witcher Blood Origin"21:25 - Retrospective of our Year: The Podcast, Speaking engagements on Pocket Gamer Connects, White Nights, Deconstructor of Fun and GameChanger by TikTok29:13 - Ubisoft - NFT outrage, toxic work environment35:25 - Xbox All Access: After praising it all year we are jumping in and will report on our experience periodically49:45 - Retrospective on our 2021 projections:50:00 - iOS 14 - Doomsday? AppPocalypse? How did the rollout of SKadNetwork impact our business and workflow?57:55 - Influencer Marketing - Did it grow due to tracking loss on iOS? Collaborations?01:02:45 - Story Formats - "They will be everywhere!" - Well, are they?01:14:50 - On-App-Purchase Solutions - Did Facebook Cloud Streaming come through to save us from iOS 14.5++? Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.06:45 - Suprise Release of Halo Infinites Multiplayer! What is the strategy behind it? 15:30 - The disappointment of Battlefield 2042. What is going wrong with the game? Linus' short review and some hope!23:10 - Call of Duty Vanguard - Davids short review! Light on content but solid base?29:00 - Game Awards Nominees were announced! Cyberpunk nominated?!31:15 - Sidebar: It Takes Two - Game of the Year contender? 37:15 - Back to Game Awards.45:40 - Facebook - suddenly breaking Android Tracking. (Situation improved)52:50 - The Top 3 Most Influential Mobile Games. How did they influence the industry and develop over time? Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.04:20 - Ubisoft mocking players that stopped playing Far Cry 6 before finishing it.16:30 - New OLED Switch was released and why the High Bandwith Ethernet port might be the most exciting part of it!26:00 - Facebook is changing it's name to "META" , them focussing on the Metaverse and how this could be a response to iOS 14.5+.34:00 - Question of the Day 1: What would be your role in a virtual world? 37:50 - Question of the Day 2: What is the spookiest piece of content you have consumed?48:25 - Market Overivew - MSFT (Microsoft) becoming the worlds most valuable company, Consolidation in the marketing landscape.54:22 - Topic of the Day - How would social media look like without proper ad-targeting?01:16:00 - Future Talk: What will be the next social media breakthrough be? Will Apple create their own social media channel and will it be exclusive to Apple-Device users?Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.04:00 - Apple Event September 2021 - New devices announced. 16:30 - Privacy changes coming to iOS and what this could mean for marketers!31:50 - e-Footbal 2022, a disastrous launch disappointing it's playerbase. A failed rebranding?41:20 - Question of the Day: What was our favorite subject in school?52:25 - Windows Store accepting the "Epic-Store"-  and "Amazon App Store" - apps; Xbox expanding X-Box All Access to more countries56:30 - Seasonality - How heavy will Black Friday and Christmas hit Mobile Game Marketers this year?01:04:04 - David says, go and watch Free Guy! Also, Pratt is Mario!Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.02:38 - Dad, son and an oven (click) 09:05 - Gamescom - was it really the heart of gaming?19:00 - Considering Xbox-All-Access and the current state of "current-gen" (PS5, Series X&S) consoles26:56 - N26 - Follow up on their personal data usage.35:10 - Netflix Gaming - being tested in Poland. 40:20 - Apple softening regulations about additional payment solutions.46:10 - Samsung doubling down on privacy and announcing new devices01:12:43 - Succesful Games we never heard off!  Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.03:00 - Is the "Summer Slump" already over?07:50 - The AppPocalypse is not happening?10:30 - Working with iOS 14.5+++ and overcoming it's obstacles.14:40 - SplitGate becoming too popular!22:22 - Halo Infinite Technical Preview is live!28:40 - EA thriving on Battlefield 3 nostalgia with the Battlefield 2042 Potal Trailer!36:07 - Should Netflix buy CDPR? What is their goal with getting into gaming?48:08 - Are competitive games harder to grow? What are the hurdles to take for these titles?59:00 - What are we playing right now? Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.08:15 - Warzone - SBMM and Lobby Quality16:27 - Steam Deck - what is the plan? Are the specs good enough? Who is it designed for?37:47 - Scrubs - most watched series? Recommendation - Listen to the Fake Doctors, Real Friends podcast!46:50 - The perfect apps to have ads, that do not! How would you feel about having ads in banking apps, travel apps, your alarm clock? How effective would they be? Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.05:00 - E3, feelings about the announcements.38:30 - Revisiting our 2021 Gaming Marketing Predictions - iOS 14, TikTok, Influencer and in-app store/cloud solutionsPocket Gamer Connects Digital #7 Slots covered by David: https://www.pgconnects.com/digital/schedule/   "Conquering TiKTok as an Advertisement Platform"Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.25:40 - How to build a successful marketing team - Julian WernerJulian Werner: https://twitter.com/theliveralistTwitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockersYour hosts: David Westerman: https://twitter.com/dwesterman10Linus Otten: https://twitter.com/LinusToGo

00:15 - Introduction and what is currently on our minds, games, and movies.20:40 - Why did we start our own Marketing Podcast? 45:00 - How we started producing Marketing Rockers!Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, and movies.28:37 - Current Creative Trends we've identified this month!56:01 - How we research creative trends and get inspired!Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, and movies.25:00 - The New Partner ChecklistTwitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, and movies.20:38 - How Viral Mainstream Content pushes App Downloads and SalesTwitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:15 - Introduction and what is currently on our minds, games, movies, and our new setup.15:50 - What is Controversial Marketing? - Introduction and examples!32:30 - Pros of Controversial Marketing49:00 - Cons of Controversial Marketing57:49 - Conclusions and a Check List to prepare to tackle Controversial MarketingTwitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:20 - Introduction and what is currently on our minds.20:50 - 2021 Marketing Trends, Risks and Opportunities!Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:20 - Introduction and what is currently on our minds.10:00 - What does seasonality mean for gaming advertising?25:00 - How should you prepare for seasonal shifts?32:00 - How was this year different? Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers

00:20 - Introduction and what is currently on our minds.14:25 - What is Triple A?16:50 - Ups and Downs using Triple A.30:14 - How did our strategy using them change over time?38:33 - How can Triple A be improved?Twitter: https://twitter.com/MktgRockersFacebook: https://www.facebook.com/MktgRockers