Jessica Lall of the L.A. Central City Association joins the Oy Vey L.A. podcast to talk about her mayoral run and her thoughts on the June primary election. Jessica also opines on how to successfully address the homelessness problems facing Los Angeles.

Jessica Lall is the President and CEO of Central City Association (CCA), a premier advocacy organization committed to enhancing Downtown Los Angeles’ vibrancy and increasing opportunity in the region. CCA members include large employers, cultural institutions, housing developers and service providers. Prior to leading CCA, Jessica was Executive Director for the South Park Business Improvement District in Downtown L.A. and served as Senior Policy Director for former Mayor Villaraigosa. Active in the civic community, Jessica ran for Mayor of Los Angeles in 2021, focusing her campaign on proactive solutions to homelessness. Jessica was named the Barbara Boxer Fellow for USC’s Center for the Political Future where she will teach a course called Local Leadership & Community Systems Change in Fall 2022. Jessica is a graduate of USC and the Coro Fellowship in Public Affairs. She lives in L.A. with her husband and their two-year-old daughter.

***For the Record: In this episode, during the introduction of our guest, we mentioned that Jessica Lall was the first woman to serve as USC student body president. That statement was incorrect; there were other women who served in that role before Jessica. We apologize for the error.***