Tech-Entrepreneur on a Mission Podcast

Evergreen Podcasts

Welcome to the Tech-Entrepreneur on a Mission podcast. My name is Ton Dobbe. I am the founder of Value Inspiration and the author of ‘The Remarkable Effect’. I envision a world where every B2B SaaS business succeeds because they're creating software their customers would miss if were gone 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆:  Research consistently shows 90% of all startups fail. That's bad.  What's worse however is that +75% of SaaS Scaleups fail - companies that are supposed to have product-market-fit. Far too few Scaleups create the traction they aspire for and fail for the wrong reasons I believe this should stop - and hence I started my business and this podcast The goal I have with this podcast is two-fold: to inspire new forms of value creation by sharing compelling ideas and stories about the potential we can unlock when technology and people blend in the right way. Share experiences from tech-entrepreneurs like you about what it requires to create a remarkable software business and how to overcome the roadblocks to do so.

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#232 - Dr. Patrick Oehler, Co-CEO Retorio- on niching down to drive momentum
6 días atrás
#232 - Dr. Patrick Oehler, Co-CEO Retorio- on niching down to drive momentum
This podcast interview focuses on product innovation that has the power to help us spot, hire & develop the right team for our performance culture … by amplifying the people characteristics that make our business remarkable. My guest is Dr. Patrick Oehler, Co-Founder, and Co-CEO of Retorio. Patrick Oehler was born in Munich, Germany. After graduating from high school, he studied information-oriented business administration at the University of Augsburg and Management & Strategy at the London School of Economics (LSE). Subsequently, he completed his doctorate in Organizational Research at the Technical University of Munich, where he researched behavioral patterns in organizations. This is where he and his co-founder and co-CEO Christoph Hohenberger stumbled upon a big idea that would spark the birth of Retorio. Retorio is on a mission to create a world where people feel accepted, satisfied, and fulfilled in their work, relationships, and company culture. How? By spotting success patterns in teams, hiring matching talents, and developing them into top performers. And this inspired me, and hence I invited Patrick to my podcast. We explore what's broken in the way we do recruitment today, particularly in large organizations. Patrick shares how 'simply' changing the order of doing creates a revolution - one that creates unbeatable organizations. He digs into how he created traction by niching down and homing in on the most valuable and critical use case. He shares a fascinating story about how he ignored advice from investors on who to target/ not to target - and with that, found a market that's prepared to pay a premium and now represents 80% of the revenue. Last but not least, he shares his experience on what it takes to create a software business that cannot be ignored. Here's one of his quotes "Our investor told us 'don't sell to these clients because they're way too big, they're way too complicated - don't do enterprise sales. You don't know how to do that. You must go for the small ones, this way you can scale way more quickly.' And we always tried to do that, but then once again, the enterprise clients signed up and they were like, 'We're gonna pay more, and we're gonna pay more.' And they offered us big amounts of money to use the technology. And at some point, we said, okay, maybe we should stop resisting.' During this interview, you will learn four things: How flipping the process can be the key to creating a product that creates a revolutionary impact   How a compelling vision can attract critical resources to your startup that are even prepared to work for free How to break the barriers to getting customers to sign up for demos Why your go to market should be ultra specific, even though your platform can support 100s of use cases For more information about the guest from this week: Dr. Patrick Oehler Website Retorio Subscribe to the Daily Value Inspiration Get my free, 2 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Learn more about your ad choices. Visit megaphone.fm/adchoices
#232 - Dr. Patrick Oehler, Co-CEO Retorio- on niching down to drive momentum
6 días atrás
#232 - Dr. Patrick Oehler, Co-CEO Retorio- on niching down to drive momentum
This podcast interview focuses on product innovation that has the power to help us spot, hire & develop the right team for our performance culture … by amplifying the people characteristics that make our business remarkable. My guest is Dr. Patrick Oehler, Co-Founder, and Co-CEO of Retorio. Patrick Oehler was born in Munich, Germany. After graduating from high school, he studied information-oriented business administration at the University of Augsburg and Management & Strategy at the London School of Economics (LSE). Subsequently, he completed his doctorate in Organizational Research at the Technical University of Munich, where he researched behavioral patterns in organizations. This is where he and his co-founder and co-CEO Christoph Hohenberger stumbled upon a big idea that would spark the birth of Retorio. Retorio is on a mission to create a world where people feel accepted, satisfied, and fulfilled in their work, relationships, and company culture. How? By spotting success patterns in teams, hiring matching talents, and developing them into top performers. And this inspired me, and hence I invited Patrick to my podcast. We explore what's broken in the way we do recruitment today, particularly in large organizations. Patrick shares how 'simply' changing the order of doing creates a revolution - one that creates unbeatable organizations. He digs into how he created traction by niching down and homing in on the most valuable and critical use case. He shares a fascinating story about how he ignored advice from investors on who to target/ not to target - and with that, found a market that's prepared to pay a premium and now represents 80% of the revenue. Last but not least, he shares his experience on what it takes to create a software business that cannot be ignored. Here's one of his quotes "Our investor told us 'don't sell to these clients because they're way too big, they're way too complicated - don't do enterprise sales. You don't know how to do that. You must go for the small ones, this way you can scale way more quickly.' And we always tried to do that, but then once again, the enterprise clients signed up and they were like, 'We're gonna pay more, and we're gonna pay more.' And they offered us big amounts of money to use the technology. And at some point, we said, okay, maybe we should stop resisting.' During this interview, you will learn four things: How flipping the process can be the key to creating a product that creates a revolutionary impact   How a compelling vision can attract critical resources to your startup that are even prepared to work for free How to break the barriers to getting customers to sign up for demos Why your go to market should be ultra specific, even though your platform can support 100s of use cases For more information about the guest from this week: Dr. Patrick Oehler Website Retorio Subscribe to the Daily Value Inspiration Get my free, 2 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Learn more about your ad choices. Visit megaphone.fm/adchoices
#231 - Matt Barnett, CEO Bonjoro - on the power of being different, not just better
21-09-2022
#231 - Matt Barnett, CEO Bonjoro - on the power of being different, not just better
This podcast interview focuses on product innovation that has the power to Software companies over 70% more trial conversions with personalized sales and onboarding videos. My guest is Matt Barnett, Founder, and CEO of Bonjoro. Matt is the founder and CEO of Bonjoro. He is a Britisch designer by trade and loves two things: building great products and building a great culture. He started as a designer, worked as a consultant, did his MBA in 2012, and then co-founded not-for-profit group XTech Sydney in 2013 and Verbate, a video insight agency in 2014. That's where he stumbled upon a problem with reaching overseas customers in a simple and impactful way.  What started as a sales hack for the Agency he was running, Bonjoro went from hack to side hustle to global business in 18 months, and now has a team across 5 continents.  Bonjoro is on a mission to create a world free of spamming - a world where we build trust and love amongst customers by sending something meaningful that converts them for life. It's driven by its ethos of “Automate processes, but never relationships.” And this inspired me, and hence I invited Matt to my podcast. We explore the art of spotting when a business idea has potential and which does not. Matt explains the journey of how Bonjoro was born - and how he took it from an idea to a business that grows through word of mouth and virality. He shares some of his big lessons learned on how to fill his product roadmap with smart investments that create both scale and customer value. Last but not least, he articulates the importance of creating a brand from the start - and how that increases your chances of success. Here are some of his quotes "If every customer brings you two users, then you're like, 'Right - if we make them love us even more, and we activate them, then they'll bring us five." But how do we do that? How do you get the funnel growing faster? And that's not product. It tends to be time and relationships and the loyalty part. If you're passive with a great product, that's awesome, but people's chances of inviting others in is much, much lower. When you're a small business, you have to be active. You can't passively expect this to happen." During this interview, you will learn four things: How to push your R&D department to focus on the desired outcome, not the obvious output Why you should look at your customer funnel with a loyalty lens on, i.e., which customers can become a superfan - a micro-influencer Sometimes your smallest customers can drive the biggest revenue impact for you - indirectly. Why everyone on your team should feel the customer's pain - and how to go about that.  For more information about the guest from this week: Matt Barnett Website Bonjoro Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#230 - Gorish Aggarwal, CEO of Sybill - on providing Sales with a competitive advantage
14-09-2022
#230 - Gorish Aggarwal, CEO of Sybill - on providing Sales with a competitive advantage
This podcast interview focuses on product innovation that has the power to empower GTM teams to understand their prospects and supercharge their processes. My guest is Gorish Aggarwal, Co-founder, and CEO of Sybill. Gorish is a self-made tech entrepreneur obsessed with solving hard problems. Throughout his career, he worked as a senior software engineer in the healthcare research team of Samsung Advanced Institute of Technology (SAIT). He's an electrical engineering graduate from IIT Delhi and specializes in the field of ML and Signal Processing for neural and biomedical applications. He loves working on projects which can address the real-world challenges of today and have the potential to create a meaningful impact in the lives of people.  Today, he's the Co-founder and CEO of Sybill. The big idea behind Sybill stems from his time lecturing at Stanford in the summer of 2020. Gorish firsthand faced the problem of gauging student engagement and sentiment in video calls. He decided to solve this problem for us and the world. Sybill is on a mission to introduce a new era in meeting intelligence, going beyond transcription and keyword searches and surfacing the aha! moments and buying intent of your prospects. And this inspired me, and hence I invited Gorish to my podcast. We explore what's broken in the way we leverage the value of video calls. Gorish shares his vision of how we can give Sales a competitive advantage by augmenting them with insights about the invisible behavior their customers showcase when meeting online. We dig into the big learnings and tough decisions that needed to be made in the development process and how that has panned out in stickiness and viral effects. Last but not least, he shares his advice on what it takes to build a software business that cannot be ignored. Here's one of his quotes "If we can quantify and track these behaviors, humans can actually level up their conversation. If they can get signals about their audience's mental state during the call, they can improve their presentation and their pitch to effectively take the audience from that point A to point B, which is the objective of most conversations. For instance, if sales reps could understand that the prospect is disengaged during the most important section about the core offering, they could actually disqualify that prospect far earlier." During this interview, you will learn four things: Why niching down is essential to creating predictable traction That 'cool' is not often valuable - and how that hurts adoption How to go to market even faster - and gather critical information to gain an advantage. How adding one simple feature can become the ice-breaker in every conversation - and drive word of mouth Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#229 - Justin Beals, CEO Strike Graph - on creating both value and resilience
07-09-2022
#229 - Justin Beals, CEO Strike Graph - on creating both value and resilience
This podcast interview focuses on product innovation that has the power to help Enterprise B2B SaaS vendors shorten their sales cycles by 50-75%. My guest is Justin Beals, Co-founder and CEO of Strike Graph.  Justin Beals is a serial entrepreneur with expertise in AI, cybersecurity, and governance. He organizes strategic innovations at the crossroads of cybersecurity and compliance and focuses on helping customers get outsized value. In every startup he started, he focused on setting a foundational culture of employee growth. Based in Seattle, he previously served as the CTO of NextStep and Koru, which won the 2018 Most Impactful Startup award from Wharton People Analytics. Justin is a board member for the Ada Developers Academy, VALID8 Financial, and Edify Software Consulting. He's also an author and the creator of the Training, Tracking & Placement System US Patent. He's passionate about making arcane cyber security standards plain and simple to achieve. That drove him to co-found Strike Graph in February 2020 - which he leads as their CEO.  Strike Graph is on a mission to enable its customers to earn revenue faster by completing security audits successfully and quickly. And this inspired me, and hence I invited Justin to my podcast. We explore what's broken in the security audit services market. Justin shares his lessons learned how he found a sizeable market that Strike Graph can dominate by developing a product that creates a shift in value by aiming to be different, not just better.  His story about articulating what business he's really in and how he measures progress is a textbook example of how to create a company that's resilient no matter what crisis it'll find on its path.  Here's one of his quotes "Every company is concerned with their revenue. We didn't want to be a security company. We wanted to be a revenue company. Our goal was to say close deals faster, with more confidence. And if we can shorten your time to close by 50 to 75%, you can imagine the amount of efficiency that an organization gets, you know, in revenue acquisition quarter over quarter, there are startups that I've worked at that that simple change would have saved us, we would have been a market leader." During this interview, you will learn four things: That you create instant differentiation is you ensure the design of your solution amplifies the uniqueness of your ideal customer Why your mission should be about 2 things: Immediate and apparent value for your customers That a good exercise to repeat regularly is to start to look at what scales exponentially and what scales linearly Why crystalizing what business you are really in can mean the difference between failing and becoming the market leader For more information about the guest from this week: Justin Beals Website Strike Graph Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#228 - Kirk Marple, CEO of Unstruk Data - on making data actionable
31-08-2022
#228 - Kirk Marple, CEO of Unstruk Data - on making data actionable
This podcast interview focuses on product innovation that has the power to provide us a significant competitive advantage by leveraging unstructured data. My guest is Kirk Marple, CEO of Unstruk Data. Kirk Marple is a customer-focused technology leader. He has over 25 years of experience developing media management pipelines, leading DevOps at venture-backed companies, and structuring successful exits. He holds multiple patents and industry awards and has truly established himself as an industry leader. Today he's the CEO of Unstruk Data, a company that's on a mission empowering enterprises to transform unstructured data files into actionable intelligence about real-world assets to solve massive business, environmental and societal problems. And this inspired me, and hence I invited Kirk to my podcast. We explore what's broken in the data analytics market - and in particular, unstructured data. Kirk shares his journey of how he pivoted from building a podcast discovery tool to a data platform for real-world assets. He shares his big lessons learned about coming to market too early and how postponing the launch has been a valuable decision that made the company more recession-proof. Lastly, he shares his experience on what it takes to build a software business that's got staying power.  Here is one of his quotes "I think the volume of data is probably one of the big stopping points. Oil and gas companies probably spend millions of dollars to search the undersea floor of their oil pipelines. And now the data just sits in a bucket somewhere after they capture it, and they can't go back and find it, or reuse that data…" During this interview, you will learn four things: Why the real user value with SaaS solutions virtually always happens in the last mile That the thing that keeps founders awake at night is not the worry about having a compelling solution but how to attract companies that need it. Why messaging is often the hardest thing - not the technology. Why having an open platform can cause serious problems in sales For more information about the guest from this week: Kirk Marple Website: Unstruk Data Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#227 - Shikhar Shrestha, CEO of Ambient.ai - On creating unique SaaS products that people desperately want
24-08-2022
#227 - Shikhar Shrestha, CEO of Ambient.ai - On creating unique SaaS products that people desperately want
This podcast interview focuses on product innovation that has the power to create a world free from security incidents. My guest is Shikhar Shrestha, CEO and Co-Founder of Ambient.ai. Shikhar is a tech entrepreneur on a mission. He builds and leads teams that invent new technologies that transform markets, all with the end goal of delivering magical outcomes for our customers. After several years of R&D in Computer Vision and Artificial Intelligence in academia at Stanford and industry at Apple and Google, he realized that the reactive approach to security doesn’t work for today’s world.  That sparked the idea to found Ambient.ai in February of 2017. Ambient.ai is a computer vision intelligence company. It's on a mission to transform security operations by preventing every security incident possible - without sacrificing privacy. They're building solutions for the world that we want to live in. And this inspired me, and hence I invited Shikhar to my podcast. We explore what's broken in the world of security prevention. Shikhar shares his vision to transform the industry and how the journey he's following to make the biggest possible impact. He explains what he's done differently to build traction momentum by creating a strong pull from the market. Lastly, he shares his big lessons learned from dealing with disbelief from customers, investors, and employees - and how to build a software business that cannot be ignored. Here's one of his quotes "In the first phase, the only thing that really matters is getting to product market fit. And I think, over time, the success or failure of the company really depends on the strength of the product market fit.  You want to be able to answer this question, which is: what do you uniquely offer that someone desperately wants. And unique and desperate are really important words there because if it's not unique, other people will copy you, and the company is not really going to be valuable. And if the customers or prospects are not desperate to solve the problem, it's going to be very hard as a startup to convince anybody to buy the product." During this interview, you will learn four things: How to design for creating pull from the market Why going against conventional wisdom is often the route to creating very defensible differentiation. Why early disbelief is a precondition for a good entrepreneurial opportunity Why companies should be built to be anti-fragile and how to go about that For more information about the guest from this week: Shikhar Shrestha Website Ambient.ai Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#226 - Chris Dial, CEO of Salutare - on growing traction in Healthcare by creating pull.
17-08-2022
#226 - Chris Dial, CEO of Salutare - on growing traction in Healthcare by creating pull.
This podcast interview focuses on product innovation that has the power to join up Healthcare and prevent people from having cancer, losing their mobility, or their lives due to errors and delays. My guest is Chris Dial, Co-founder, and CEO of Salutare. Chris started his career as an analyst at Forrester Research. He joined Microsoft in 2002, where - over a period of 18 years - he enjoyed several roles from Sr. Product managers all the way up to Microsoft's Senior Director of Cloud ISVs and Startups. Here, he led the process of finding and making successful software companies building and running apps using Microsoft SQL, Azure, and Dynamics. He managed this innovation team across 12 European countries. In December 2020, he co-founded Salutare, which he leads as the CEO. They believe that no patient should ever be lost. Every clinician and patient benefits when they are in dialogue together on the patient’s journey, and clinicians can be freed from performing many manual tasks. Salutare is on a mission to create online services where this dialogue happens and where the greatest improvements for healthcare can be made for better outcomes. This inspired me, and hence I invited Chris to my podcast. We explore what's broken in the process of joining up healthcare - and why doing nothing is not an option. Chris shares his approach to making the impossible possible - and the lessons he learned to overcome the hurdles to gain traction. He shares his advice to stay mentally sane in the day-to-day battle that startups face to create meaningful change. Lastly, he shares his secrets to creating software that people love to work with - every single day. Here's one of his quotes It's extremely rewarding when you hear about these cases that you can make an impact. We had an early pilot participant in one of the hospitals, and she said, 'Saturday is my favorite working day. During the week, I've got to deal with all these other hospital systems. And then I work on your software. But on Saturday, I only work with your software, and it's a pleasure.'  And I was so touched by that. And I shared it with the team. And I said we have to aim for that nonstop every day. That's what we want people to say.  During this interview, you will learn four things: How you can create transformative change by addressing problems that cross silos  Why customer anecdotes of joy should be a must-have metric to track for every R&D department.  How to get customers to coach you to make the deal happen.  Why you should design both for adoption and diffusion momentum - and how For more information about the guest from this week: Chris Dial Website Salutare Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#225 - Harry Brundage, CEO at Gadget - on building better software faster
10-08-2022
#225 - Harry Brundage, CEO at Gadget - on building better software faster
This podcast interview focuses on product innovation that has the power to help business app developers make the impossible possible. My guest is Harry Brundage, Co-founder, and CEO at Gadget Harry is a hard-core developer turned into a tech entrepreneur. He worked at Shopify in numerous capacities, building and scaling Shopify's backend infrastructure, frontend technology stack, big data platform, and engineering organization.  Since leaving Shopify, Harry has built many other systems -- a note-taking tool, an automated vertical farm, a QA tool -- allowing him to gain first-hand experience with how repetitive software development can be. The made him ask the question: Why does it need to be this hard! Today, Harry is the co-founder and CEO of Gadget, the serverless stack for eCommerce app developers. Harry and his team are on a mission to enable developers to build ambitious software ridiculously fast. And this inspired me, and hence I invited Harry to my podcast. We explore what's broken when it comes to the speed by which we can develop business applications. Harry shares his vision about making the impossible possible for developers - and how this backs up his dream to be a company builder at the end of the day. He shares his hard lessons learned about what it took to build something that makes even the most critical developers advocates.  Here's one of his quotes "Have you ever heard the Marc Andreessen quote: Software is eating the world? We would say: It's not done yet. It's a very big meal, the world. And there are just a lot of unautomated business processes, and people sitting in cubicles copying and pasting data between different systems. We just believe that there's a huge number of problems that have yet to be solved with software, and we're excited about enabling those builders to do that." During this interview, you will learn four things: How you can create a lot of interest and differentiation by creating a solution that's about uninteresting and undifferentiated stuff  That one way to create momentum is to help users create things they wouldn't be able to otherwise That creating a remarkable SaaS product is not about everything the product does - but how it makes your users feel using it The lessons he learned (and the tough decision he needed to make) in speeding up traction and adoption For more information about the guest from this week: Harry Brundage Website Gadget Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#224 - Peter Fishman, CEO of Mozart Data - on the first principles to grow traction
20-07-2022
#224 - Peter Fishman, CEO of Mozart Data - on the first principles to grow traction
This podcast interview focuses on product innovation that has the power to make becoming data-driven easier than ever before. My guest is Peter Fishman, Co-founder, and CEO of Mozart Data Dr. Peter Fishman has over a decade of experience running data and data-adjacent teams at companies like Microsoft, Yammer, Opendoor, Playdom, and Eaze. He realized that he was building the same types of modern data stacks at each company. Taking a broader perspective, he saw many other companies building a data stack over and over again. This inspired him, and his co-founder, Dan, to found Mozart Data in 2020.  Mozart Data is on a mission to make it easy for anyone to set up a modern data stack, without a data engineer, in under an hour. Why does this matter? Because that enables 10x more employees to get access to data, it decreases the time to insight by 76% and delivers 30% cost savings compared to assembling your own data stack.  And that inspired me, and hence I invited Peter to my podcast. We explore what's broken around the way we can embrace the full potential of data. Peter explains his vision of what can be when we can leverage the power of data as a first principle versus an afterthought. He shares his lessons learned around what a SaaS application has to excel at to overcome the trust issues customers have and create a sustainable business from the start. Here are some of his quotes:  The idea of, let's build everything and let's be good at everything. And I think like this is like, almost the kiss of death. Customers don't want good. Customers want the best. You might say, well, the customer won't know the difference between good and the best. They will know the difference.  What I think of as the way to win business is you have a small contract, and you expand with a combination of the startup and the impact that you're having. So, as you're helpful, that sort of growth within the company, ends up being sort of a no brainer.  During this interview, you will learn four things: That you can build a thriving business by working closely with your competitors  That customers want the best product in the market - whether we like it or not. The opportunity is: they define 'best' - no one else. What principles to follow to grow solid traction around adoption When you know your vision is clear and powerful enough For more information about the guest from this week: Peter Fishman Website Mozart Data Subscribe to the Daily Value Inspiration Stressed by the thought of ‘not enough’ traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It’s a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone.   Learn more about your ad choices. Visit megaphone.fm/adchoices
#223 - Ervin Draganovic, CEO of Layerise - on growing competitive advantage for your customers
13-07-2022
#223 - Ervin Draganovic, CEO of Layerise - on growing competitive advantage for your customers
This podcast interview focuses on product innovation that has the power to give consumer product manufacturers an edge in building customer relationships and growing continuous revenue streams. My guest is Ervin Draganovic, CEO and Co-founder of Layerise. Ervin has a proven track record in product development, leadership, and corporate governance and has the capacity to attract, build and lead top-performing teams. He calls himself a digital-product-driven corporate opportunist. In 2019 he co-founded Layerise, which he leads as its CEO. Layerise is on a mission to help companies make their products come alive. Its vision is to create a world free from all the print and ink material used for consumer product and service onboarding. At its core, Layerise believes it can convert environmental positive impact into commercial growth for enterprises worldwide. And this inspired me, and hence I invited Ervin to my podcast. We explore what's broken in the customer experience process when it comes to physical consumer goods. Ervin explains how he's found a way to transform a global industry and how he managed to turn a compliance requirement into a commercial engine. He also shares his tough lessons learned in taking the product to market and selling it to an audience that's going to love it in 5-10 years' time but is not aware it exists.  Last but not least, he sets apart what he believes is required to create a SaaS business that's worth making a remark about. Here is one of his quotes We were not able to look at the market and say, Okay, this is a kind of an evolutionary step. We really had to envision a future. And a good way of predicting the future is actually by creating it. So we were looking far out and saying, okay, in 10 years' time, how is a modern hardware consumer goods manufacturer dealing with post-sales activities? Are they aware of who the customers are? Do they need to be in constant relationship with their customers? What are the factors of competitive advantage at that point for each brand? And then we looked at if those are actually to have the best customer experience, product, onboarding, customer relationship, what do we then need to do today?  During this interview, you will learn four things: What we need to do differently to create SaaS products that have a transformative impact, rather than just evolutionary How to package your SaaS products to wake up the market and make people think, 'holy moly - we definitely have to step up our game.' That if you don't do your product right, you end up spending all your budget on marketing. What mindset to embrace to ensure a lifelong competitive advantage For more information about the guest from this week: Ervin Draganovic Website Layerise Subscribe to my Daily Reflection Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#222 - Lidia Vijga, CEO Decklinks - on how to win against the big brands
06-07-2022
#222 - Lidia Vijga, CEO Decklinks - on how to win against the big brands
This podcast interview focuses on product innovation that has the power to enable every B2B Sales person to gain trust and advantage even before the 1st meeting. My guest is Lidia Vijga, Co-founder and CEO of Decklinks  Lidia started her career in the Adtech space where she gained sales experience with both PixFuture and StackAdapt. In 2018 she co-founded Briefbid, a two-sided marketplace where media teams can connect, plan and work together. The insights she got there sparked the idea behind her new company.  Today, Lidia is a Co-founder & CEO at DeckLinks, a platform that empowers b2b sales teams to create the most personal buying experience with video sales decks. DeckLinks is on a mission to make b2b sales more human. It's building a world where sales professionals can show their expertise and personality to create a deeper connection with the buyers at any stage of the sales cycle. And this inspired me, and hence I invited Lidia to my podcast. We explore what's broken in the world of B2B sales when it comes to how we communicate. Lidia shares her vision of how companies can grow faster by making sales more human. She talks us through the big lessons she learned in her previous startup, and how the unique insights she gained firsthand gave her and her team a formula for success. Last but not least she shares her advice on what it takes to build a SaaS business that's ultra-lean, remarkable, and able to compete with the 'big boys.' Here's one of her quotes: "This is how a buyer thinks. First they make a decision about you as a salesperson. Then they make a decision about the company. The offering, the value prop, everything else is after - but the first thing - the first 10 seconds is whether they like you, whether they trust you, and whether they want to work with you. These are the first three things they answer in their head in the first 10 seconds as they see you as a salesperson." During this interview, you will learn four things: Why deciding to automating everything can be the biggest mistake you ever made  How to win against competitors that have the biggest brand, the best product, and the best price Why the number of customers that refuse to take your discount should be a key metric on your dashboard Why designing for creating an organic network effect should be your biggest priority For more information about the guest from this week: Lidia Vijga Website Decklinks Subscribe to the Daily Value Inspiration Stressed by the thought of ‘not enough’ traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It’s a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone.   Learn more about your ad choices. Visit megaphone.fm/adchoices
#221 - Nemo D'Qrill, CEO at Sigma Polaris - on building products that people love, not like
29-06-2022
#221 - Nemo D'Qrill, CEO at Sigma Polaris - on building products that people love, not like
This podcast interview focuses on product innovation that has the power to solve the global talent problem. My guest is Nemo D'Qrill, CEO at Sigma Polaris Nemo has traveled many paths driven by a passion to discover, understand, and solve worthy problems. From Mathematician to Logician to Flautist for the Danish Queen to Entrepreneur. He was honored as the youngest-ever Goodwill Ambassador of Denmark, presenting joint ventures of world-leading companies internationally such as Maersk, Vestas, Grundfos, and Lego.  His constant passion for understanding and solving problems naturally lead him down the path of Entrepreneurship. With passion and drive Nemo decided to tackle the age-old problems of inefficiency, discrimination, and inaccuracy in recruitment and HR in general.  That's why he founded Sigma Polaris around a singular vision; Creating a world where HR analysis is based solely on meritocracy and where bias and discrimination are things of the past. Its mission: To change the world of work and shift how companies build, engage, retain, and capitalize on the use of diverse teams in today’s workforce. And this inspired me, and hence I invited Nemo to my podcast. We explore what's broken in the way we recruit our talent today. That there isn't a talent problem, but a distribution problem - and how we can fix that with technology - in particular by removing bias and having to rely on intuition. Nemo shares the most important lessons learned from his startup journey. That building a business requires much more than just an amazing product. What advantage leveraging diversity gives them. And why his business couldn't have been what it is today without investing time in exercise i.e. taking care of himself. Here's a quote from him: There is a saying; 'you can get a book to be popular, by getting eight out of 10 people to like it, or by getting two out of 10 people to love it.' Now, when you are a giant, you need, most of the time, the eight out of 10. You need to be having almost all of the people you speak with think that at least you're interesting good. But I think as a startup, one of the things I've realized is this: we need to work with people that truly buy into it, the people that also believe in the mission. Because if you speak with them, sales cycles get shorter, and procurement gets easier. And all of a sudden, you get a reference, and you get a quote from every single client. And I think today, we've had a quote from almost every single client we have worked with because we choose clients that believe. Instead of trying to get tons of people interested, we try to get some people super excited.  During this interview, you will learn four things: His strategy to be less 'all over the place'  How you can create a 300% impact difference in a matter of just 3 months That you can get your product to be popular by getting 8 out of 10 people to like it or getting 2 out of 10 to love it That it doesn't matter how good your pitch deck is if it doesn't get shared.  For more information about the guest from this week: Nemo D'Qrill Website Sigma Polaris Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#220 - Shay David, CEO of  Retrain.AI - on Product Market Fit resilience
22-06-2022
#220 - Shay David, CEO of Retrain.AI - on Product Market Fit resilience
This podcast interview focuses on product innovation that has the power to help bring the global unemployment rates down. My guest is Shay David, Co-founder, and CEO of Retrain.AI Shay is a serial entrepreneur who brings many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales. He co-founded of Kaltura where he helped define the future of video - thereby taking responsibility as CRO, then GM, and today as a member of the Board.  Prior to that he co=founded Destinator Technologies, a mobile-GPS-navigation software, and consulted on open systems to Fortune 500 companies Today he's the Co-founder, Chairman, and CEO of Retrain.AI a company founded on the vision to make a measurable impact on global unemployment rates by helping 10+ million users find meaningful career opportunities and help enterprises future-proof their organizations. Their mission: To inform, empower and redefine the way enterprises hire, retain and grow their employees.  And this inspired me, and hence I invited Shay to my podcast. We explore what's broken in the Talent Development market and why the best strategy for managing HR & talent management today sadly is: "We'll do tomorrow what we did yesterday." Shay share's his vision of how to solve the global talent problem at the core. He also shares his secrets on how to create a sustainable advantage and what needs to be in place to shape a software business that people not only start talking about but keep talking about.  Here's one of his quotes:  Let me ask you, for any organization that you ever worked for when was the last time you logged in to a corporate learning network and expected to actually learn something? The answer is that never happens. Right?  When was the last time that you get an email from HR that actually had important career advice for you? Again, that never happens.  When was the last time that a candidate that a company submitted a resume and got a call within 15 minutes saying we've processed your request, we think we understand who you are, we have two questions, and we want to schedule an interview for you for tomorrow? Again, that never happens.  But this is not a joke. This is a problem affecting billions of people every day, the systems that are intended to manage talent acquisition to manage talent organization, and learning and development, those systems are failing. And the cost of that failure is catastrophic.  During this interview, you will learn four things: Why having a shared image with your customers about the future state of the world is critical to creating momentum That a way to understand whether you are on the right track is to ask your customers to articulate in one sentence how you give them immediate value Why it's not about finding product-market fit - but keeping product-market fit. Why, in order to succeed, you shouldn't think about technology, regulations, or money. That always comes second For more information about the guest from this week: Shay David Website Retrain AI Subscribe to a Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone.   Learn more about your ad choices. Visit megaphone.fm/adchoices
#219, Christine Tao, CEO at Sounding Board - on creating successful businesses
15-06-2022
#219, Christine Tao, CEO at Sounding Board - on creating successful businesses
This podcast interview focuses on product innovation that has the power to make 1-1 coaching approachable for all of us. My guest is Christine Tao, Co-founder & CEO at Sounding Board. Throughout her career, a central theme for Christine has always been leadership development. She uncovered the power coaching could have on people when she acted in her role as Senior Vice President of Developer Relations at Tapjoy, a mobile advertising platform, where she led the growth of Tapjoy’s network business from 0 to more than $100 million in revenue in less than 3 years.  She experienced it from the other end when she advised several venture-backed startups including Flyby Media (acquired by Apple), Immersv, and Comprendi.  She realized firsthand that today's workforce is increasingly overwhelmed and stressed with increasing responsibilities and an always-on culture. This inspired her to do something about it. Today, Christine is the CEO & Co-founder of Sounding Board, a company that was founded around the vision to make coaching accessible to leaders at all levels of the organization and break through the high-cost barriers that had made it impossible in the past. Its mission: Develop the world’s most impactful leaders. And this inspired me, and hence I invited Christine to my podcast. We explore what's broken in the world of leadership coaching and how this - by blending technology and people in the right way can be a thing of the past.  Christine further shares her big lessons learned during the pandemic - and how she and her team not only secured Sounding Board would survive but actually come out stronger as a company.  During this interview, you will learn four things: That the question in a Pandemic is not: 'where should we cut', but 'where can we continue to invest' How to create an organization that's aligned and autonomous, and at the same time more creative and powerful That the way to survive an existential crisis is not to increase focus on your own company, but on that of your customers Why being bootstrapped - and being less well-capitalized than your competitors can be very helpful. For more information about the guest from this week: Christine Tao Website Sounding Board  Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#218 - Firaas Rashid, CEO of Hook - on building defensible differentiation
08-06-2022
#218 - Firaas Rashid, CEO of Hook - on building defensible differentiation
This podcast interview focuses on product innovation that has the power to help customer success teams cut churn, boost revenue and grow faster. My guest is Firaas Rashid, Founder, and CEO of Hook. Firaas is a tech entrepreneur on a mission, and one of his passions is Customer Success. He was CTO and Head of Customer Success (EMEA) at AppDynamics and helped it scale from $170m to $550m Annual Recurring Revenue in 2 years. Prior to that, he was a Director of IT at Credit Suisse. Today Firaas is the CEO of Hook to realize his mission to change the way Customer Success is run. Hook essentially empowers Customer Success teams with accurate revenue predictions and intelligent, actionable insights to secure renewals. It takes the guesswork out of their day-to-day - and helps them focus on spending their time where it matters. And this inspired me, and hence I invited Firaas to my podcast. We explore what's broken in the world of customer success. Firaas shares his experience around what it takes to answer the question "What makes customers renew, and what makes them churn?" He shares his journey of building a SaaS business that changes the way Customer Services is run and creates impact. In this conversation, he explains the counterintuitive lessons he learned and how that helped him create defensible differentiation from the start.   Here is one of his quotes: People tend to focus on their loudest customers. I actually think the biggest problem is, the quiet customers, when you're running a SaaS business are the ones that are going to leave.  And the hard thing is, without looking at the data, you don't know who your quiet customers are because they're quiet.  When I was at AppDynamics, over the course of the couple of years that I was there, we started with very simple metrics. What we were able to find was that in none of those metrics that we looked at did sentiment make a positive or negative difference to whether or not someone renewed. Yet what we saw was that with engagement, there was a direct correlation in every number. If that number went down, the customer churned, if the number went up, they spent more money.  During this interview, you will learn four things: Why do so many SaaS products suffer from the value gap - i.e. what the customer paid for on day zero, is far away from what they're getting. What you can do differently in your product to minimize churn and increase net revenue retention Why do you have to slow down the sales process in order to speed it up The big lessons learned to create messaging that's humanly instantly understandable For more information about the guest from this week: Firaas Rashid Website Hook Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone.   Learn more about your ad choices. Visit megaphone.fm/adchoices
#217 - Amir Konigsberg, CEO Pragma AI - on creating a SaaS business that's built to last
01-06-2022
#217 - Amir Konigsberg, CEO Pragma AI - on creating a SaaS business that's built to last
This podcast interview focuses on product innovation that has the power to ace customer interactions and accelerate revenue. My guest is Amir Konigsberg, Co-founder, and CEO of Pragma AI Amir is a Tel Aviv-based tech entrepreneur with vast experience seeding, building, and leading technology-driven companies, taking products to market and growing them into multimillion-dollar revenue-generating global businesses. He's founded, led, and held leadership roles at Twiggle, Israel Brain Technologies, mySupermarket, HourOne, CodeScan, Google, and General Motors. Amir holds a Ph.D. in Rationality and is the author of 18 US Patents. Today he's the CEO of Pragma AI, a startup that was founded to set the stage for a new way of selling. Their mission: keep sales human.  And this inspired me, and hence I invited Amir to my podcast. We explore what's broken in the way we empower sales today to succeed in a remote-first world. We discuss the art of picking your niche, and what it requires to create something that's not only used but value differentiated. Amir shares his experience in what it takes to get your messaging right and how to navigate between the signal and the noise as you scale your startup. Last but not least he reveals his insights on what it takes to create a SaaS business that cannot be ignored.  Here are some of his quotes "We work very, very closely with customers. And we try and listen as much as we can. And it's very difficult to do by the way. You say you're listening, but most of the time, you're actually you're looking to get a thumbs up for what you've done, because it's pretty painful when sometimes you don't hear that. Or sometimes you can hear 'Thumbs up' but it's kind of soft. And what we're basically looking for, as you do with every startup: 'We need this. When are you going to deliver this because we can't live without it!' " During this interview, you will learn four things: How to go about crafting your message so that it resonates? Why you should not rest until you're certain that what you're doing is distinct enough to be remarkable, and not just something that people use. That running a SaaS business is a marathon, not a sprint - and how to go about sustaining yourself and your team to move mountains for a long time How to find the nuggets to focus on that people are prepared to pay a premium for? For more information about the guest from this week: Amir Konigsberg  Website Pragma AI  Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#216 - Ariel Hitron, CEO of Second Nature - on winning the essential sales conversations
25-05-2022
#216 - Ariel Hitron, CEO of Second Nature - on winning the essential sales conversations
This podcast interview focuses on product innovation that has the power to practice sales conversations without pressure. My guest is Ariel Hitron, Co-founder and CEO of Second Nature Ariel has held various executive positions including VP of New Markets and VP Sales and Customer Success at Kaltura, where he ran global sales teams with dozens of reps He's a tech entrepreneur drawing from experience in both the field and the lab. He's run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer; and earlier in his career, designed and developed multiple software product lines from the ground up, each generating tens of millions of recurring revenue, used by millions of consumers.  What he learned is that the key to success in scaling a sales organization is hiring the best people and coaching them to be even better.  That's why he co-founded Second Nature in 2018. Second Nature is on a mission to help make talking about your products as easy as second nature, to ace every sales call.  And this inspired me, and hence I invited Ariel to my podcast. We explore what's broken in way we equip sales to deliver top performance. We discuss the disconnect between marketing and sales, and how things can change for the better if these departments would understand each other better. Ariel shares the big lessons learned from starting and gaining traction with a SaaS business in a very crowded market. Last but not least, he tells about the do's and don'ts to create a software business that no one can ignore. Here are some of his quotes: We're getting the materials and the kind of messaging from marketing. We're getting everything, here's our messaging. The reality is, nobody cares. Nobody cares about your messaging. Yeah. And now you have a very short time span, and you have to understand what do they care about at this point in time? What do I have to prove to them today? In 13 seconds, or five minutes or 25 minutes, if you're lucky? And how do I focus the conversation on that? During this interview, you will learn four things: Why many software vendors don't get the traction they hope for How to overcome the cynicism in the market around embracing innovation The best investments to make in the early stage of your product evolution How to go about making big steps forward on your start-up journey without burning yourself out For more information about the guest from this week: Ariel Hitron Website Second Nature Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#215 - Dan Hubert, Founder and CEO AppyWay - on making the impossible possible
18-05-2022
#215 - Dan Hubert, Founder and CEO AppyWay - on making the impossible possible
This podcast interview focuses on product innovation enabling more electric, autonomous mobility to become a reality. That paves the way for automated compliance. Seamless transactions. And smarter, cleaner, more efficient cities. For everyone. My guest is Dan Hubert, Founder and CEO AppyWay Dan initially founded AppyParking after experiencing first-hand the pain of parking caused by a fragmented and broken market when trying to park near the Royal Albert Hall for a concert. From this was born the AppyParking mobile app, but more questions quickly arose... What if we could digitise parking spaces? And not just spaces – but all of the UK’s kerbs? What opportunities would that unlock? How could a digitised, dynamic kerb not only meet the ever-growing demands of urban transport today – but shape that of tomorrow? From that lightbulb moment onwards, Dan was hooked. He became unashamedly kerb obsessed and founded AppyWay a startup that's on a mission to lead the charge to help cities thrive, from the kerb up. And this inspired me, and hence I invited Dan to my podcast. We explore what's broken in the world of parking. Dan shares his vision of how to make the kerbside a value driver and turn it into a positive revenue engine that benefits all of us. He shares how incredibly hard it has been to create momentum, and what he's done to create breakthroughs, momentum and secure defensible differentiation for his business. Last but not least he shares is advice on what it takes to create a SaaS business that the world will talk about (and keep talking about). Here are some of his quotes: I pitched it to all the parking departments of London. And they looked at me like I was a lunatic. Basically, their business is to manage parking enforcement and make money from parking sessions. And I was trying to convince them: here's data to create better information to make sure people can get to the destination without a fine and reduce pollution. And at that meeting, there was a guy from BT, who's in charge of a big 40.000 fleet of which 8000 operating in London, and he had a £3.6 million parking problem in London, And he asked 'Can I have your data into my system, please, because this will help my drivers.' And I was like Ok, here's the opportunity. During this interview, you will learn four things: How meaningful value can be created if do the opposite of the norm and breaking the pattern That extremely valuable innovation ideas are often right in front of us - we just need to develop an eye to spot it. How to win governmental authorities to champion your idea and help realize it - even though they appear to be the biggest blocker at first sight That momentum sparks when we start telling stories and paint a visual picture of 'what can be' For more information about the guest from this week: Dan Hubert Website: AppyWay Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#214 - Tobias Konitzer Ph.D., CEO of Ocurate - on using LTV to solve profitability issues
11-05-2022
#214 - Tobias Konitzer Ph.D., CEO of Ocurate - on using LTV to solve profitability issues
This podcast interview focuses on product innovation that has the power to help B2C business spend their money right - to increase profitability. My guest is Tobias Konitzer Ph.D., CEO of Ocurate Tobias Konitzer is an academically trained entrepreneur who has a proven track record of turning research into technology and into a product that addresses ubiquitous pain points.  He worked for Facebook Research and completed a Ph.D. in computational social science at Stanford University. In 2017 he co-founded of PredictWise, where he initially acted as Chief Scientist and became their CEO in 2020.PredictWise processed a large array of public opinion data collected from 260M+ Americans on hundreds of data points.  During his tenure at PredictWise, Tobias started to understand the value of this database in conjunction with modern machine learning for consumer-facing companies: Companies have a hard time optimizing over and understanding margins (LTV:CAC ratio) that is crucial for both profitability and accurate financial forecasting.  On this premise, Tobias founded Ocurate, empowering brands to focus on the right customer by predicting lifetime value, churn, conversion and growth at the individual level, with unprecedented accuracy. And this inspired me, and hence I invited Tobias to my podcast. We explore what's broken in the ability of many B2C companies to grow profitably. Tobias shares his big lessons learned in starting a revolution, and what it took to create solid traction. He touches upon the importance of investing in getting positioning right. Last but not least he shares his advice on what it takes to build a SaaS business that cannot be ignored, and what mindset and habits to develop to not burn out from the many failures you'll have to deal with on your way. Here are some of his quotes "I used to tell my investors, the vision is making a new way to thinking about efficient spending, the organizing principle of b2c companies. And this new way of of efficient spending, we call, folks call, lifetime value. And I want to say one more word here. The idea behind lifetime value is using AI to predict exactly how much profit, not revenue, but profit, every customer will bring to you as a company. And now, the big idea here is, if I would know that with 100% accuracy, all these other things all of a sudden, are very, very easy." During this interview, you will learn four things: How to win more customers by getting on the same wavelength Why valuing slowness can be the key to rapid growth Why too many SaaS businesses don't have a product-market fit issue, but a positioning issue Why you shouldn't found your SaaS business before you deeply understand the real pain point For more information about the guest from this week: Tobias Konitzer, Phd Website Ocurate Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices
#213 - Baptiste Boulard, CEO Swapcard - on dominating a niche
04-05-2022
#213 - Baptiste Boulard, CEO Swapcard - on dominating a niche
This podcast interview focuses on product innovation that has the power to connect business people in ways that are more engaging and drive more value. My guest is Baptiste Boulard, CEO of Swapcard He's an ex-lawyer who turned entrepreneur and tech enthusiast. This Henry Ford quoted what drives him the most: “Anyone who stops learning is old – at twenty or eighty. Anyone who keeps learning stays young. Life is about keeping your mind young.” Today, Baptiste is CEO and Co-Founder of Swapcard. He swapped his career in law to launch Swapcard alongside two childhood friends with a vision to change the way people network at events. What's underpinning their vision is the belief in the impact of human-to-human interaction in a digital world. Swapcard is therefore on a mission to bridge the gap between the online and face-to-face world - thereby aiming to unlock meaningful encounters that have, until now, been impossible. And this inspired me, and hence I invited Baptiste to my podcast. We explore what's broken in the space where we make our biggest marketing investments: the world of events. How a lot of things have been solved on the process side - but not what's most valuable: Networking. Baptiste shares the big lessons learned from his entrepreneurial journey. What was required to not only survive the Pandemic crisis but to actually come out stronger. The pivots he's led to move from 'nice to have' into the 'mission critical' domain. And what is required to build a SaaS business that the world talks about? Here are some of his quotes: "When you are an entrepreneur, you're building a future which doesn't exist. So if you're not curious it's very hard to because there is no recipe and no one who can really help you. What you have to do is be very curious in terms of your reflection, the people you meet, and grab ideas from everything you do" During this interview, you will learn four things: What skills to develop when you're building a future that doesn't exist - and there's no recipe. What to do when everything you've done and all the value you build seems to become worthless That even in the densest markets you have ample opportunity to dominate a niche That a strong culture is the foundation to survive any crisis - and how to go about building one. For more information about the guest from this week: Baptiste Boulard Website Swapcard Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices