The importance of insurance for creatives - Ashley Baxter

Creativity For Sale with Radim Malinic

01-04-2024 • 1 hr 1 min

"I want to create products that actually prevent people from taking advantage of freelancers. I want them to realize that they cannot take advantage of us easily because we are coming for them."

You've likely heard the phrase "hope for the best, prepare for the worst," but are you truly prepared for the worst-case scenarios that could derail your creative business?~

In this eye-opening episode, host Radim Malinic sits down with Ashley Baxter, the founder of WithJack, an insurance company tailored specifically for freelancers and small creative businesses. Ashley shares her journey from wedding photographer to indispensable insurance broker, shedding light on the often-overlooked importance of protecting your creative endeavors.

If you've ever dismissed insurance as an unnecessary expense or assumed that your contract alone would safeguard you, this conversation will make you think twice.

Ashley and Radim delve into the real-world scenarios where insurance can mean the difference between a costly mistake and a protected business. From late payments to scope creep and client disputes, they explore the common pitfalls that creative professionals face and how insurance can provide a safety net.

Key Takeaways:

  • Freelancers often underestimate the value of insurance, assuming they'll never need to make a claim, but having coverage can change how you communicate with clients and give you the confidence to stand up for yourself.
  • Contracts alone won't protect you; insurance is crucial for handling situations where clients perceive mistakes or threaten legal action.
  • Late payments are a chronic issue for creatives, and insurance products like debt recovery services can help you recoup unpaid invoices without the hassle of legal proceedings.
  • Scope creep and misunderstandings are common sources of client disputes, which is why professional indemnity insurance is essential for covering the costs of such claims.
  • As your creative business grows, larger clients and platforms may require you to have insurance, making it a necessary step towards landing bigger opportunities.

Creativity For Sale: How to start and grow a life-changing creative career and business by Radim Malinic - Out now.

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