Never not pushing beyond boundaries - Héctor Ayuso

Creativity For Sale with Radim Malinic

26-02-2024 • 55 mins

“When you believe in something, it doesn't matter what happens, you just keep going  because you know that you're going to get somewhere.”

In this episode, host Radim Malinic unveils the inner workings and inspirations of Hector Ayuso, the man behind the OFFF festival in Barcelona~

Hector shares his unique journey from being a visual creative to the founder and curator of one of the world's most recognized creative festivals.

Ayuso delves into his creative process, illustrating how he curates the festival and selects speakers based on intuition. The conversation also reveals his passion for endurance sports and how it intertwines with his creative endeavors, reflecting on the importance of challenges, balance, and accepting one's journey with all its ups and downs.

The discussion furthermore delves into Ayuso's future plans, including the preparation for the 24th edition of OFFF and his various creative projects like writing a script for an upcoming film and an 'OFFF Festival' book.

Key Takeaways

  1. Have a "Just Say Yes" attitude and be open to tackling bold challenges that push you out of your comfort zone.
  2. Persist through early struggles and losses when pursuing a passion project. Stay focused on your vision and purpose.
  3. Be willing to make big sacrifices or life changes to protect activities essential to your wellbeing.
  4. Take creative risks and trust your intuition when curating unique experiences for others.
  5. View all parts of your life as creative expressions. Reflect on past experiences as instrumental to your growth.


Creativity For Sale: How to start and grow a life-changing creative career and business by Radim Malinic - Out now.

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