The Conference Room with Simon Lader

Simon Lader

Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and podcast consulting firm Viva Podcasts. Hear from business growth experts in sales, marketing, investment, hiring, HR, product design and much much more. I'm Simon Lader. Welcome to The Conference Room. read less
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Ep. 131 - Scaling a Startup That's Not a Startup! with Peter Prizio
3 días atrás
Ep. 131 - Scaling a Startup That's Not a Startup! with Peter Prizio
In this week's episode of The Conference Room, host Simon Lader sits down with Peter Prizio, CEO of SnapAttack, a cybersecurity vendor, to explore the journey of building a startup in the cybersecurity industry and the importance of proactive security measures.   KEY TAKEAWAYS FROM THIS WEEK'S EPISODE   Peter Prizio Background (01:22 - 02:17)  Peter shares his journey to becoming CEO of SnapAttack, highlighting his diverse background in electrical engineering, consulting, and cybersecurity.    SnapAttack Development Story (02:17 - 03:39):   Discussion on the unique story of SnapAttack  development, originating from a product within Booz Allen Hamilton's Dark Labs and later spun out as a standalone product.   Challenges Faced by SnapAttack (03:39 - 05:07):   Peter elaborates on the challenges and opportunities SnapAttack faced as a startup, including securing venture capital funding and establishing a brand in the market.   Differentiation Strategy (13:23 - 15:37):   The conversation explores SnapAttack strategy for differentiation in a competitive cybersecurity market, focusing on proactive security and efficiency.   Peter's Product Management Background (22:17 - 29:27):  Peter discusses how his product management background prepared him for the CEO role, emphasizing the importance of surrounding oneself with a capable team and fostering open communication.    Establishing a Company (30:19 - 36:16):   Peter discusses the importance of having a mentor network and provides top three tips for establishing a company.   AI Innovation and Threat Detection (36:16 - 42:18):   Peter talks about recent developments at SnapAttack, including leveraging AI innovation for threat detection and prevention.   SnapAttack's Journey and Challenges (42:14 - 03:53:53):   Peter shares SnapAttack's origin story and the challenges faced in establishing product-market fit and brand credibility.    Messaging Strategies and Market Differentiation (03:55:21 - 04:03:18):   Discussion on evolving messaging strategies, proactive security approach, and product differentiation in the cybersecurity market .  CEO Role and Leadership Challenges (04:03:18 - 04:14:31):  Peter reflects on his transition from VP of Product to CEO, managing diverse functions, and provides insights into effective leadership.    THIS WEEK'S GUEST - PETER PRIZIO  Peter Prizio, CEO of SnapAttack, pioneers enterprise security solutions. With a focus on consolidating intel, emulation, engineering, hunting, and purple teaming into an intuitive, no-code platform, SnapAttack revolutionizes security operations. Peter’s background spans defense engineering and public services, with a dedication to fostering collaboration for proactive security. Holding an MBA from George Washington University and a BS in Electrical Engineering from the University of Connecticut, he drives innovation to address cybersecurity challenges.  To learn more about Peter Prizio please visit his Linkedin Profile  To learn more about  SnapAttack, please visit their website       YOUR HOST - SIMON LADER  Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and founder of the Cybersecurity Business Growth Think Tank. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams and is one of the leading voices in the cybersecurity and search industries.    Get to know more about Simon at:  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/    The Conference Room is available on   Spotify Apple podcasts Amazon Music IHeartRadio

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Ep. 131 - Scaling a Startup That's Not a Startup! with Peter Prizio
3 días atrás
Ep. 131 - Scaling a Startup That's Not a Startup! with Peter Prizio
In this week's episode of The Conference Room, host Simon Lader sits down with Peter Prizio, CEO of SnapAttack, a cybersecurity vendor, to explore the journey of building a startup in the cybersecurity industry and the importance of proactive security measures.   KEY TAKEAWAYS FROM THIS WEEK'S EPISODE   Peter Prizio Background (01:22 - 02:17)  Peter shares his journey to becoming CEO of SnapAttack, highlighting his diverse background in electrical engineering, consulting, and cybersecurity.    SnapAttack Development Story (02:17 - 03:39):   Discussion on the unique story of SnapAttack  development, originating from a product within Booz Allen Hamilton's Dark Labs and later spun out as a standalone product.   Challenges Faced by SnapAttack (03:39 - 05:07):   Peter elaborates on the challenges and opportunities SnapAttack faced as a startup, including securing venture capital funding and establishing a brand in the market.   Differentiation Strategy (13:23 - 15:37):   The conversation explores SnapAttack strategy for differentiation in a competitive cybersecurity market, focusing on proactive security and efficiency.   Peter's Product Management Background (22:17 - 29:27):  Peter discusses how his product management background prepared him for the CEO role, emphasizing the importance of surrounding oneself with a capable team and fostering open communication.    Establishing a Company (30:19 - 36:16):   Peter discusses the importance of having a mentor network and provides top three tips for establishing a company.   AI Innovation and Threat Detection (36:16 - 42:18):   Peter talks about recent developments at SnapAttack, including leveraging AI innovation for threat detection and prevention.   SnapAttack's Journey and Challenges (42:14 - 03:53:53):   Peter shares SnapAttack's origin story and the challenges faced in establishing product-market fit and brand credibility.    Messaging Strategies and Market Differentiation (03:55:21 - 04:03:18):   Discussion on evolving messaging strategies, proactive security approach, and product differentiation in the cybersecurity market .  CEO Role and Leadership Challenges (04:03:18 - 04:14:31):  Peter reflects on his transition from VP of Product to CEO, managing diverse functions, and provides insights into effective leadership.    THIS WEEK'S GUEST - PETER PRIZIO  Peter Prizio, CEO of SnapAttack, pioneers enterprise security solutions. With a focus on consolidating intel, emulation, engineering, hunting, and purple teaming into an intuitive, no-code platform, SnapAttack revolutionizes security operations. Peter’s background spans defense engineering and public services, with a dedication to fostering collaboration for proactive security. Holding an MBA from George Washington University and a BS in Electrical Engineering from the University of Connecticut, he drives innovation to address cybersecurity challenges.  To learn more about Peter Prizio please visit his Linkedin Profile  To learn more about  SnapAttack, please visit their website       YOUR HOST - SIMON LADER  Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and founder of the Cybersecurity Business Growth Think Tank. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams and is one of the leading voices in the cybersecurity and search industries.    Get to know more about Simon at:  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/    The Conference Room is available on   Spotify Apple podcasts Amazon Music IHeartRadio
Ep. 130 - The Best of The Conference Room 2023
15-01-2024
Ep. 130 - The Best of The Conference Room 2023
Join your host Simon Lader as he looks back on some of the highlights of 2023: Tom Reilly discusses what makes a great CEO with Colin Powell (Ep. 107) Matthew Andriani explains how and why he transformed his services company into a software vendor (Ep. 126) Kev Eley highlights the differences between building a business in the US and in Europe (Ep. 122) Ian L. Paterson discusses how a CEO can successfully manage a team of people whose jobs (s)he has never done before Melissa Mitchell reveals why your online followers won't necessarily turn into paying customers (Ep. 124) Carsten Willems describes how he turned a solution to a problem into a scaling technology vendor (Ep. 118) Austin Armstrong explains how he exploded his social media presence in 2022 (Ep. 113) Laura Bell Main discusses how startups can successfully hire their first team members (Ep. 106) Brooke Young explains the difference between PR and Marketing (Ep. 105) Robert Freeman talking through his strategy to building a region from scratch (Ep. 110) Chen Burshan discusses why there are so many successful tech startups coming out of Israel (Ep. 129) Baber Amin explains the role of a Chief Product Officer and the function of a Product Team (Ep. 121) and finally Bob Ackerman explores what makes a great VC firm (Ep. 101) To learn more about any of my guests, listen to their episode, or click on their names to be taken to their LinkedIn profiles. YOUR HOST - ⁠SIMON LADER⁠ Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm ⁠Salisi Human Capital⁠, and lead generation consultancy⁠ Flow and Scale⁠. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: ⁠https://simonlader.com⁠Twitter: ⁠https://twitter.com/simonlader⁠LinkedIn: ⁠https://www.linkedin.com/in/headhuntersimonlader/⁠ The Conference Room is available on ⁠Spotify⁠⁠Apple Podcasts⁠⁠Amazon Music⁠⁠iHeartRadio⁠ And everywhere else you listen to podcasts!
Ep. 129 - "Product Market Fit, Trust and Transparency: The Building Blocks of a Successful Startup" - with Chen Burshan
13-11-2023
Ep. 129 - "Product Market Fit, Trust and Transparency: The Building Blocks of a Successful Startup" - with Chen Burshan
In this week's episode of The Conference Room, we welcome Skyhawk Security's CEO, Chen Burshan, as we explore the intricate dynamics of product market fit, transparency and relationship-building in the early stages of a company's life. Trust is not just a cornerstone for startups in gaining support and navigating challenges, but also a critical factor in the realm of cloud security. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Trust as the Foundation of Startup Success: Essential for earning investor and customer trust.Vital for internal team trust.Supports vision support, network building, and overcoming challenges.Observability in Cloud Security: Key to managing evolving cyber threats. Focus on real-time detection and response.Addresses customer challenges with misconfigurations and vulnerabilities.Highlights the necessity of proactive security measures. Skyhawk's Role in Cloud Security: Specializes in cloud-native threat detection and response.Utilizes generative AI for prevention.Aims to detect and respond to threats early. Trust in Response Automation: Trust as a central theme in automated threat response.Enables swift, confident threat handling.Fosters reliance on advanced technologies for secure cloud environments. Future Trends in Cloud Security: Growing demand for cloud-native threat detection and response.Increasing complexity of cyber threats.Providing essential tools for cloud infrastructure protection. THIS WEEK'S GUEST - Chen Burshan Chen Burshan is the CEO of cybersecurity vendor Skyhawk Security. He began his career in technical positions at companies such as IBM, then spent five years with Cisco then transitioned into product roles. He founded companies such as Saasafe, vSapphire and had leadership positions with Dome9 and Checkpoint, before being appointed CEO of Skyhawk. He is a graduate of the Open University of Israel and holds 24 US patents. To learn more about Chen, please visit his LinkedIn profile To learn more about Skyhawk, please visit their website. YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.comTwitter: https://twitter.com/simonladerLinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 128 - "How To Use WhatsApp Groups to Build Your Business" with Marc Jarrett
06-11-2023
Ep. 128 - "How To Use WhatsApp Groups to Build Your Business" with Marc Jarrett
In this week's episode of The Conference Room, we welcome Marc Jarrett, a master of virtual networking and the innovator behind the successful WhatsApp-based global networking initiative, Virtual Power Networking. Marc discusses his strategies for connecting people across diverse industries, shares insights on building meaningful business relationships, and reveals his vision for the future of virtual networking and philanthropy. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE The Power of WhatsApp Groups (00:00:20) Mark details the efficiency of using WhatsApp for networking.Explanation of how he manages the process within international and local groups. Approach to Effective Communication (00:14:20) Importance of crafting engaging and concise messages on WhatsApp.Strategies for keeping group members engaged and connected. Strategies for Successful Networking (00:30:38) Tips for being a successful networker on WhatsApp Business Philosophy and Vision (00:32:24) Networking is seen as a tool for both business opportunities and creating friendships.Jarrett's ultimate goal is to facilitate global connectivity and eventually focus on philanthropy. THIS WEEK'S GUEST - MARC JARRETT Marc Jarrett is a distinguished figure in the realm of digital networking, renowned for his innovative approach to connecting professionals across the globe via WhatsApp. With an extensive background in facilitating international commerce and fostering connections, Marc has harnessed the power of social platforms to break down geographical barriers and create dynamic, interactive communities. Marc's signature venture, Virtual Power Networking, exemplifies his pioneering use of WhatsApp to create specialized groups that span numerous industries and interests. These groups serve as hubs for business leaders, entrepreneurs, and professionals seeking to exchange ideas, opportunities, and partnerships. Connect with Mark, visit his LinkedIn profileLearn more about Virtual Power Networking here YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.comTwitter: https://twitter.com/simonladerLinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 127 - "The CEO's Journey: From Control Freak to Proactive Growth and Scalability" with Lauren Goldstein
30-10-2023
Ep. 127 - "The CEO's Journey: From Control Freak to Proactive Growth and Scalability" with Lauren Goldstein
In this week's episode of The Conference Room, we welcome Lauren Goldstein, a seasoned business consultant and trusted advisor to Fortune 500 companies including Apple, Nike, and AT&T and to a variety of fast growing early stage companies. Join us as we dive into the challenges faced by business leaders, and hear Lauren's insights into effective team building, the difference between growth and scaling, and how CEOs can evolve from being a "Chief Everything Officer" to a visionary leader. KEY TAKEAWAYS FROM THIS EPISODE Challenges in Leadership (00:08:42): Lauren discusses business owners' and CEOs' reluctance to delegate and the accompanying stress. Introduces "Chief Everything Officer" to describe overwhelmed CEOs.Reactivity vs. Proactivity (00:09:21): Lauren urges businesses to shift from a reactive to a proactive mode, emphasizing the value of proactive team members over mere "worker bees."Identity & Vision:(00.10.07): Lauren explaines that a CEO's main role is vision-setting, while pointing out that 80% of business owners have not considered their identity outside of business.Team & Systems (00:31:54): Lauren insists on the significance of having the right team and systems for the business to operate effectively without the owner.Effective Delegation & Scaling (00:37:15): Highlights the concept of "Who Not How" and distinguishes between growth and scaling. Advocates for the importance of delegation for business scalability. THIS WEEK'S GUEST- LAUREN GOLDSTEIN Lauren Goldstein is a distinguished business consultant focused on addressing the operational and leadership challenges that CEOs and business owners commonly face. Goldstein strongly believes in the role of the CEO as a 'North Star,' directing the company's long-term strategy while delegating daily tasks to a competent team. Her holistic approach encompasses various aspects of business management, from organizational structure to process automation. She introduces concepts like "Who Not How," encouraging CEOs to focus on task delegation rather than micromanagement. TO LEARN MORE ABOUT LAUREN GOLDSTEIN https://www.linkedin.com/in/laurenegoldstein/https://www.facebook.com/GoldenKeyPartnership/https://www.instagram.com/itslaurengoldsteinLauren's Scorecard can be downloaded for free hereListen to her podcast here YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 126 - "How I Built A Business That Stops DDoS Attacks From Crippling Your Company" with Matthew Andriani
23-10-2023
Ep. 126 - "How I Built A Business That Stops DDoS Attacks From Crippling Your Company" with Matthew Andriani
In this week's episode of The Conference Room, we welcome Matthew Andriani, CEO of Mazebolt Technologies, as we delve deep into the world of cybersecurity, particularly focusing on the evolution and mitigation of DDoS attacks. Matthew talks us through the inception, growth, and effectiveness of Radar, Mazebolt's pioneering DDoS defense solution, the flaws of traditional DDoS mitigation practices and how Radar aims to revolutionize the sector. Sit back and listen to a captivating discussion filled with real-world case studies, industry critiques, and a look into the future of DDoS defenses. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE [00:02] Guest Introduction & Cybersecurity Background Matthew Andriani's background is explored, including his experience in various roles within cybersecurity, such as technical, professional services, and security research positions. [05:37] Evolution of DDoS Attacks Discussion on the historical context and evolution of DDoS attacks, their complexity, and why they pose a significant threat in today's digital landscape. [12:21] Introduction of Radar Matthew introduces Radar, a pioneering solution that modernizes DDoS defenses. He also delves into the system's unique features and capabilities. [18:45] Vendor Relationships Importance of vendor partnerships in enhancing Radar's efficiency is discussed, and Matthew sheds light on the criteria for selecting technology partners. [26:59] Industry Critique Matthew critiques the traditional DDoS mitigation practices, emphasizing their inadequacies and how Radar addresses these shortcomings. [33:08] Radar's Impact Exploration of Radar's effectiveness, featuring real-world case studies that highlight its practical utility and positive impact on DDoS defense strategies. [40:17] Product Development Journey Matthew walks us through the ideation, development, and evolution phases of Radar, focusing on the technical challenges and the solutions implemented. THIS WEEK'S GUEST - MATTHEW ANDRIANI Matthew Andriani is an esteemed expert and innovator in cybersecurity, serving as the founder and CEO of Mazebolt, a leading cybersecurity vendor. With an extensive career that spans roles in technical operations, professional services, and cutting-edge security research, he has accrued valuable expertise from his tenure at industry giants such as Check Point Software, Corrigon, and Radware. Holding two U.S. Patents for non-disruptive DDoS testing methods, Matthew is consistently at the vanguard of cybersecurity technological advancements. His leadership at Mazebolt enables him to continually push the envelope in cybersecurity solutions. To learn more about Matthew, please visit his LinkedIn profile, and to learn more about Mazebolt, please visit their Website and their YouTube channel. YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 125 - A Message in Support of Israel
16-10-2023
Ep. 125 - A Message in Support of Israel
In the early hours of Saturday 7th October, Israel was savagely attacked by the terrorist group Hamas. Innocent civilians were murdered in cold blood, men women and children were kidnapped, their bodies desecrated and paraded through the streets. The Conference Room stands firmly by the people and the State of Israel. To show solidarity with our Israeli brothers and sisters, this message will be the entire episode of this week's podcast. We will not tolerate hate, we will not tolerate antisemitism, we will not tolerate apologists for terrorism.
Ep. 124 - “How To Build Your Online Audience Without Spending a Dime!” with Melissa Mitchell
09-10-2023
Ep. 124 - “How To Build Your Online Audience Without Spending a Dime!” with Melissa Mitchell
In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Course Creation and Realizations 00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs.00:08:44 – Expansion of her agency specializing in organic marketing. Personal Growth and Recognition 00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube. Reflection and The Learning Process 00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing.00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field. Organic vs. Paid Marketing and Challenges 00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies.00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence. Impact of Going Viral and Shadow Banning 00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning.00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach.00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience. Importance of Synergy in Marketing Strategies 00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence.00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions.00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem. THIS WEEK'S GUEST - MELISSA MITCHELL Melissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing. You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website. YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 123 - "How to Build Long Term Wealth" with Sugey Piedra
02-10-2023
Ep. 123 - "How to Build Long Term Wealth" with Sugey Piedra
In this week's episode of The Conference Room, we welcome Sugey Piedra as we discuss holistic financial planning for service-based business owners and the importance of understanding taxes for long-term wealth creation. KEY TAKEAWAYS FROM THIS EPISODE 00:04:23: Sugey shares the mission and offerings of her tax planning advisory firm, Prominence Business & Wealth Management.00:13:17: Discussion on the concept of holistic financial services and how they differ from traditional financial planning.00:24:42: Deep dive into the critical tax planning insights that Sugey disseminates on her podcast "Tax Talk with HeyHey."00:34:29: Sugey recounts her experience being featured on podcasts like Sell Without Selling and Business Spotlight USA.00:45:51: Conversation turns to how high-earning, service-based business owners can achieve financial freedom through effective tax planning. THIS WEEK'S GUEST - SUGEY PIEDRA In this week's episode of The Conference Room, we welcome Sugey Piedra, an influential figure in the realm of financial services. She is the co-founder of Prominence Business & Wealth Management, a firm that distinguishes itself by offering holistic financial services aimed at high-earning, service-based business owners. Sugey takes an integrated approach to financial planning, covering not just asset management but also effective tax planning strategies. In addition to her role at Prominence, she is the host and producer of the podcast "Tax Talk with HeyHey," where she provides invaluable insights into the nuances of business taxation and long-term wealth creation. Her expertise has also made her a sought-after guest on other business podcasts, such as Sell Without Selling and Business Spotlight USA, further solidifying her credibility and influence in the industry. To find out more about Sugey, please visit: www.prominencebusiness.com https://www.instagram.com/prominence.services/ https://www.facebook.com/ProminenceBMgmt https://www.linkedin.com/in/sugey-piedra-ea-39aba911a/ https://open.spotify.com/show/5zefMXdpLTX6mTzd14o7Xm?si=1cdef92df6c24e49&nd=1 To register for Sugey's upcoming Webinar, please visit: https://us02web.zoom.us/j/83390511882?pwd=VXRxcWFDT0pSUGlhOVFZckZUQlpydz09 Get to know more about Simon at:   Website: https://simonlader.com   Twitter: https://twitter.com/simonlader   LinkedIn: https://www.linkedin.com/in/headhuntersimonlader      The Conference Room is available on  Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0     Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682     Amazon Music:  https://www.amazon.com/Conference-Room-Simon-Lader/dp/B0BM351RT7/ref=sr_1_1?crid=3KV0SJVZWFNNX&keywords=the+conference+room+with+simon+lader+podcast&qid=1683558717&sprefix=%2Caps%2C133&sr=8-1     iHeartRadio  https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/     And everywhere else you listen to podcasts!
Ep. 122 - "Building a Business Across Europe", with Kev Eley
18-09-2023
Ep. 122 - "Building a Business Across Europe", with Kev Eley
In this week's episode of "The Conference Room," we welcome LogRhythm's VP EMEA, Kev Eley, an industry veteran with nearly thirty years of experience in growing technology businesses across EMEA. Join us as we dive into a conversation about the challenges and intricacies of launching and growing technology businesses in Europe, including the impact of Brexit and the importance of understanding regional differences. KEY TAKEWAYS FROM THIS WEEK'S EPISODE 00:10:38: Kev emphasizes the constant innovation in the tech industry and the unique position cybersecurity professionals hold as the "good guys" in the battle against cyber threats.00:11:20: He draws an analogy between the cybersecurity community and superheroes, highlighting the inspiring aspect of working to protect organizations and society from cyber threats.00:12:17: Kev delves into the evolving landscape of cybersecurity, describing it as an ongoing arms race driven by political motivations, financial incentives for cybercriminals, and increasing digital reliance.00:14:23: The conversation shifts to Kev's experience at TrapX and the challenges he faced while growing a non-European business in Europe. He explores the regional disparities and cultural differences within Europe that organizations must navigate.00:15:40: Kev discusses the common approach of American organizations launching in Europe, often starting with the UK as a beachhead and expanding to other European regions. He acknowledges the complexity of managing regional disparities.00:22:46: The impact of Brexit on businesses entering Europe is discussed. Kev highlights the advantages of the UK as a launchpad due to its language, cultural affinity, and mature market for cybersecurity.00:29:15: Kev emphasizes the importance of hiring local talent when expanding into European regions. Understanding regional differences and the need for a global-fit product are critical for success.00:34:00: The complexity of managing teams across different European countries is explored. While coaching principles remain consistent, understanding regional nuances in business conduct is essential.00:38:03: Kev and Simon stress the importance of appreciating the subtleties and regional differences when launching a business in Europe. Hiring the right talent and understanding cultural nuances are keys to success. THIS WEEK'S GUEST - KEV ELEY Kev Eley is a seasoned industry professional with nearly three decades of experience in driving the growth of technology businesses across EMEA (Europe, the Middle East, and Africa). His impressive career includes notable positions at industry giants such as IBM and Microsoft, where he honed his expertise. Kev has also made significant contributions during his tenure at innovative cybersecurity companies like TrapX and Egress Software. Currently, he holds the prestigious role of Vice President for EMEA at LogRhythm, a global cybersecurity powerhouse. YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Salisi: www.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 121 - "How to Create a Product That Sells!" with Baber Amin
11-09-2023
Ep. 121 - "How to Create a Product That Sells!" with Baber Amin
In this week's episode, we welcome Baber Amin, a seasoned expert in product development and achieving that elusive product/market fit. Join us as we explore the world of innovation through Baber's experienced lens. We delve into the intricacies of product development and the strategic aspects of product planning and the transformative potential of data-driven decisions. Whether you're an aspiring entrepreneur or a seasoned pro, this episode offers valuable insights into creating products that truly resonate with customers. KEY TAKEAWAYS FROM THIS EPISODE The Crucial Role of Product Development [11:35] Baber underscores the pivotal role of well-thought-out product development in the tech industry.Clear vision, robust planning, and agile development processes are key. Navigating the Path to Product/Market Fit [14:50] Baber defines product/market fit as the delicate balance where a product aligns perfectly with customer needs.He emphasizes the significance of customer feedback and market research in achieving this alignment. Iterative Approach to Product/Market Fit [18:15] Baber advocates for an iterative approach to product development.He shares success stories of products refined through multiple iterations based on user feedback. Data-Driven Decision Making [21:55] Baber stresses the importance of data-driven decision-making.He discusses how data analytics can provide insights into user behavior and preferences. Scaling with Product/Market Fit [27:10] Baber delves into the challenges and opportunities of scaling post product/market fit.He provides strategic insights on scaling while maintaining product excellence. THIS WEEK'S GUEST: BABER AMIN Baber Amin is a distinguished technologist and product development expert with a career spanning over two decades. With a wealth of experience in the technology industry, Baber has been instrumental in the development of cutting-edge cybersecurity products. He is a firm believer in the power of meticulous product development, underlining the importance of a clear vision, strategic planning, and agile execution. Baber's expertise extends to achieving the elusive product/market fit, a subject he passionately discussed in this episode. He describes it as the harmonious intersection where a product aligns seamlessly with the desires of its target audience. Baber's insights on iterative development, data-driven decision-making, and scaling strategies offer invaluable guidance to aspiring entrepreneurs and product developers. For more information or to connect with Baber, please visit his LinkedIn profileTo lear more about Veridium please visit their website YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people scale their lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 120 - "How Effective Sales Engineering Can Scale Your Business!" with Sean Blenkhorn
04-09-2023
Ep. 120 - "How Effective Sales Engineering Can Scale Your Business!" with Sean Blenkhorn
In this week's episode of The Conference Room we welcome Sean Blenkhorn, the Vice President of Worldwide Sales Engineering at Axonius, a leading cybersecurity vendor. With over two decades of experience in diverse organizations like Symantec, Canadian Bank CIBC, and eSentire, Sean is one of the authorities of Sales Engineering in the cybersecurity sector. Join us as we dive into the intriguing world of "pre-sales", and explore its critical role in bridging the gap between technology and sales. KEY TAKEAWAYS FROM THIS EPISODE Defining Sales Engineering: Sean starts our conversation by providing insights into the role of a sales engineer, emphasizing their responsibility in helping customers understand the technical aspects of solutions and products. Tune in at [00:01:12] to get a clear understanding. Technical Expertise vs. Sales Skills: At [00:03:25], the discussion delves into the distinct qualities required in a sales engineer, balancing technical expertise with effective communication and relationship-building skills.Supporting Account Executives: Learn how sales engineers work closely with account executives to tailor solutions to customer needs. Sean highlights this collaborative nature at [00:05:42].Trust and Relationships: Discover how a deeper level of trust often develops between customers and sales engineers, leading to more meaningful interactions and understanding. Join us at [00:07:58] for this insightful discussion.Traits of a Good Sales Engineer: Sean outlines the qualities that make a successful sales engineer, including passion for the industry, agility in working with diverse teams, effective communication, and a hunger for learning. Hear more at [00:10:20].Transitioning to Leadership: The challenges and rewards of moving from a sales engineer to a leadership position are explored at [00:12:45], underlining the shift from individual contributions to team development and culture building. THIS WEEK'S GUEST - SEAN BLENKHORN Sean Blenkhorn, Vice President of Worldwide Sales Engineering at Axonius, boasts over 20 years of industry experience across diverse sectors. With roles in renowned organizations such as Symantec, Canadian Bank CIBC, and eSentire, Sean has acquired a deep understanding of both cybersecurity and effective sales strategies. His proficiency as an advisor to early-stage vendors underscores his credibility in guiding technological solutions to success. Since 2021, Sean has steered Axonius' global sales engineering team, showcasing his exceptional leadership and commitment to bridging the gap between technology and sales for optimal customer solutions. Join us as we delve into the remarkable journey of this industry veteran. You can learn more about Sean by visiting his LinkedIn profile You can learn about Axonius by visiting their website YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation coaching company Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 119 - How to Scale your Social Media and Generate Leads from it, with Julz Vitality
28-08-2023
Ep. 119 - How to Scale your Social Media and Generate Leads from it, with Julz Vitality
In this week's episode of The Conference Room, we're thrilled to welcome Julz Vitality, a seasoned podcast host, summit host, speaker, and the CEO of Positive Impact. Join us as we delve into a thought-provoking discussion on enhancing online presence, social media strategies, and achieving business success with practical insights from Julz's expertise. KEY TAKEAWAYS FROM THIS WEEKS EPISODE Lack of Clarity in Online Presence: Julz addresses the challenge many entrepreneurs face in spreading themselves thin across various passions online. She highlights the importance of being known for a specific niche to establish a strong online reputation.Focus and Consistency: Successful branding involves maintaining a consistent message across all platforms. Julz emphasizes the significance of clear and focused content, avoiding conflicting messages that can confuse potential clients.Value-Driven Lead Magnets: When building an email list, simplicity and value are key. Shorter lead magnets like cheat sheets and checklists tend to be more effective than lengthy ebooks. They provide actionable insights, ensuring users find immediate value.Building Relationships: Julz emphasizes the value of fostering connections with influencers and likeminded individuals in your industry. Collaborations and partnerships can significantly boost your reach and credibility.Overcoming Sales Apprehension: Selling should not be feared; it's about offering solutions that can genuinely help others. Entrepreneurial success hinges on not only providing value but also inviting potential clients to take logical next steps.Balancing Personal and Professional Content: While some personal content can add authenticity, Julz advises primarily using social media for business-related posts. Present your professional side consistently across platforms. THIS WEEK' S GUEST - JULZ VITALTY Julz Vitality, a seasoned podcast host and social media visibility expert, is recognized for her profound impact on entrepreneurs' online presence. As the CEO of Positive Impact, she champions the power of strategic social media usage for achieving work-life balance and sustainable business growth. Julz's signature podcast, Positive Impact TV, boasts over 100,000 YouTube views, while her social media channels boast a following of over 50,000 individuals. Drawing from her extensive experience in coaching and speaking, Julz guides entrepreneurs to optimize their digital footprints and create valuable connections in the dynamic world of online business. All of Julz's details can be found here: YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 118 - From Problem to Product - How to Scale an Enterprise Technology Vendor, with Carsten Willems
21-08-2023
Ep. 118 - From Problem to Product - How to Scale an Enterprise Technology Vendor, with Carsten Willems
In today's episode, we focus on turning a problem into a technical product company, featuring a true industry luminary, Carsten Willems. As the Co-founder and CEO of threat analysis and detection vendor VMRay, Carsten has traversed a remarkable journey from his early hacking curiosity to pioneering VMRay into a cybersecurity powerhouse. KEY TAKEAWAYS FROM THIS EPISODE: The Symbiosis of Tech and Business: Carsten delves into the harmonious blend of technical expertise and business proficiency. Discover how VMRay struck the perfect balance to deliver cutting-edge cybersecurity solutions while ensuring a commercially viable approach.Strategic Vision and Traction: Gain insights into how VMRay's strategic focus on core objectives propelled their growth. Carsten discusses how staying true to their vision, even in a rapidly evolving field, paved the way for VMRay's success.Data as a Compass: Carsten talks about the significance of data-driven decision-making. Explore how VMRay leverages data analytics not only for enhancing their products but also for driving fundamental business choices.Navigating Challenges: Learn about the challenges that VMRay encountered during its ascent, from funding hurdles to market competition. Carsten shares how calculated risk-taking and a resilient team spirit helped them overcome these obstacles. THIS WEEK'S GUEST - CARSTEN WILLEMS Dr. Carsten Willems is the co-founder and CEO of cybersecurity vendor VMRay. He is a doctorate in IT security from the University of Bochum in Germany where he did his PHD and in 2007 founded his own cybersecurity consulting firm. In 2013 he co-founded VMRay and has overseen the company's growth to being one of the foremost threat analysis and detection platform vendors in the industry. Connect with Carsten on LinkedIn To find out more about VMRay, visit their website YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2023 he has helped businesses escape the feast and famine of inconsistent revenue. Get to know more about Simon at: Website: https://simonlader.com/ Escape the Feast and Famine: https://www.facebook.com/groups/scalesharemonetize Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 117 - Startups, Acquisitions and 100X'ing Revenue, with Ian L. Paterson
14-08-2023
Ep. 117 - Startups, Acquisitions and 100X'ing Revenue, with Ian L. Paterson
Embark on a journey into the realm of tech entrepreneurship with Ian L. Paterson, a serial visionary in the technology landscape. From pioneering ventures in events to his pivotal role at Terapeak, later acquired by eBay, Ian's trajectory embodies innovation and tenacity. Explore his path as he founded and guided Exapic, a transformative data analytics platform vendor, and delve into his latest feat with Pluralock, an AI authentication disruptor. Uncover strategic insights and witness his exceptional leadership as he assembles a distinguished board of directors. Gain unique insights into the dynamic world of tech entrepreneurship through the experiences of this accomplished leader. KEY TAKEAWAYS FROM THIS EPISODE Embrace Growth Challenges: Whether through organic expansion, large funding rounds, or rapid acquisitions, growth is demanding. Prepare ahead and uphold leadership values for a smooth transition.Lead with Vision: Articulate a clear North Star and compelling mission to guide your team. At Plurilock, the mission of safeguarding clients' data echoes their self-interest in secure interactions with various organizations.Strategic Hiring: In early days, tap into your network to find crucial team members. As you scale, build momentum in the company and prioritize hiring experienced individuals to sustain growth.CEO's Multifaceted Role: Unlike other C-suite roles, CEOs may not have experienced every function. Successful CEOs are effective generalists, fostering a deep understanding of various aspects and hiring experts to complement their skills.Problem Solving over Product Selling: Focus on addressing customer problems rather than merely selling your product. Tailor solutions, which could include professional services or bundled products, for deeper, enduring customer relationships. THIS WEEK'S GUEST: Ian L Paterson Ian L. Paterson, the CEO of Plurilock, is a seasoned technology entrepreneur. Beginning his dynamic career in the event sector, he later held pivotal roles at Terapeak, an influential data analytics company, and guided Exapik, a groundbreaking data analytics platform, through a successful acquisition. In 2017, he founded Plurilock, a disruptive AI authentication force. Despite the challenges of the COVID era, he masterminded Plurilock's triumphant public offering in 2020, achieving an impressive 100x growth to $64 million in revenue by 2022. To connect with Ian, find him on Linkedin To learn more about Plurilock, visit their website YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people escape the Feast and Famine of inconsistent earnings. Get to know more about Simon at: Website: https://simonlader.com/ Simon's Headhunting firm: www.salisi.com Stop the Revenue Feast and Famine: https://www.facebook.com/groups/scalesharemonetize Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 116. Startup to Scale to Exit: A Sales Leader's Blueprint for Success, with Brandon Conley
07-08-2023
Ep. 116. Startup to Scale to Exit: A Sales Leader's Blueprint for Success, with Brandon Conley
How does a sales leader drive consistent growth and navigate through the challenges of the ever-changing tech industry, including mergers and acquisitions? Join us as Brandon Conley , Chief Revenue Officer of AppOmni, shares his invaluable insights gained from a glittering 25+ year career into sales strategies, adapting to market dynamics, and successfully navigating the complexities of mergers and acquisitions in the tech world. Get ready to learn from the best and take your sales career to new heights. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Understand the unique traits of successful startup individuals and their ability to thrive in challenging environments without extensive support.Identify your ideal customer profiles and allocate resources strategically to maximize impact.Manage sales pipelines effectively, acknowledging the unpredictable nature of closing deals, and remain patient and persistent.Embrace visionary leadership and strategic acquisitions to build a strong platform in the market.Prioritize culture fit, likability, and back channel references when hiring, while demonstrating passion for the industry and a service mindset. THIS WEEK'S GUEST - BRANDON CONLEY Introducing Brandon Conley, a dynamic sales leader with an incredible career spanning over 25 years, driving growth in early stage and multinational technology businesses. Notably, he spent seven years with Aventail, which was later acquired by SonicWall, followed by five years there, until he moved on to Zenprise, acquired by Citrix, where he led the Mobility sales teams across the Americas. Brandon then made significant contributions to Netskope and Redlock, both subsequently acquired by Palo Alto Networks, where he successfully ran their global Cloud Security sales team, phenomenally scaling annual sales from $2M to $100M. As the Chief Revenue Officer of AppOmni since 2020, Brandon continues to lead with vision and passion, steering the company at the forefront of SaaS Security Management software providers. With an unwavering commitment to driving innovation and a proven history of empowering businesses,he remains an influential figure in the cybersecurity industry, inspiring growth and success at every turn. Connect with Brandon on LinkedIn, and learn more about AppOmni here. YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on SpotifyApple PodcastsAmazon MusiciHeartRadio And everywhere else you listen to podcasts!
Ep. 115 - Sales Copy Unleashed: How to Make your Sales Pages...Sell! with Taylor Fischer
31-07-2023
Ep. 115 - Sales Copy Unleashed: How to Make your Sales Pages...Sell! with Taylor Fischer
Join us for an electrifying episode of The Conference Room featuring the brilliant Taylor Fischer, a seasoned sales page copywriter and strategist. With real-life success stories and invaluable insights, she reveals the secrets behind crafting high-performing sales copy that drives remarkable results. Don't miss this opportunity to learn from Taylor's expertise and discover how to unleash the true potential of your marketing efforts. Tune in now and get ready to elevate your sales game to new heights! KEY TAKEAWAYS FROM THIS EPISODE Engage with Your Audience: Talk to your target customers to understand their pain points, desires, and experiences with your product or service.Be Genuine and Empathetic: Avoid aggressive tactics and focus on building a sincere connection with your audience.Highlight Benefits and Transformations: Emphasize the specific benefits and positive changes your offering can bring to their lives.Provide Social Proof: Include testimonials and success stories to build trust and credibility.Create Genuine Urgency: If appropriate, use urgency to encourage action, but make sure it's genuine and transparent. THIS WEEK'S GUEST Meet Taylor Fischer, the mastermind behind Taylor Fischer Consulting, a trailblazing sales page copywriter, and strategist. Taylor has dedicated her career to empowering businesses and entrepreneurs with the art of persuasive communication. With her unparalleled expertise, she guides her clients on crafting compelling sales pages that resonate with their target audience and convert visitors into loyal customers. Taylor's passion for effective communication and marketing took root during her formative years at Thomas Edison State University, where she earned her Bachelor's in Communications. Armed with a deep understanding of human psychology and persuasive writing, Taylor embarked on a mission to revolutionize the way businesses engage with their prospects through sales copy. Over the past five years, Taylor has left an indelible mark on the industry, assisting dozens of companies and entrepreneurs in scaling their businesses to new heights. She possesses an innate ability to connect with her clients, diving deep into their businesses to unearth their unique selling points, pain points, and aspirations. Armed with these invaluable insights, Taylor masterfully crafts sales pages that not only speak directly to the target audience but also inspire them to take decisive action. Taylor's results-driven strategies have propelled her clients to unparalleled success, boasting remarkable conversion rates and unprecedented growth. Her proven techniques for high-performing sales copy have earned her the reputation of being the go-to expert in the field, making her a highly sought-after consultant. TO LEARN MORE ABOUT TAYLOR Connect with her on Facebook Visit her website YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on Spotify Apple Podcasts, Amazon Music, iHeartRadio And everywhere else you listen to podcasts!
Ep. 114 - Curiosity as a Catalyst: Cracking the Code to Sales Leadership with Jeff Fleischer
24-07-2023
Ep. 114 - Curiosity as a Catalyst: Cracking the Code to Sales Leadership with Jeff Fleischer
In this week's episode, we welcome Jeff Fleischer, the Global Head of Sales at Team Cymru, as he unveils the secrets of curiosity-driven success and exceptional leadership in the world of cybersecurity. KEY TAKEAWAYS FROM THIS EPISODE Embrace a CEO Mindset: Take Ownership of Success As a sales leader, think like a CEO and take full responsibility for your role. Proactively identify areas for improvement that align with the company's overall objectives. Show initiative in optimizing revenue and customer retention to drive the organization's success. Align with Financial Goals: Drive Sustainable Growth Understanding the company's financial strategy is vital for a sales leader. Whether it's focusing on cash flow, EBITDA, or other metrics, align your sales approach to contribute to the company's long-term growth and financial well-being. Foster Open Communication: Collaborate for Collective Achievement Break down communication barriers and actively engage with other departments to gain insights into their perspectives and strategies. By promoting open communication, you can discover new opportunities, overcome challenges, and find solutions that benefit the entire organization. Demonstrate Genuine Curiosity and Networking: Build Strong Relationships As a successful sales leader, showcase your authentic passion for the industry and the products you offer. Cultivate curiosity and actively network to establish valuable connections beyond immediate sales goals. Strong relationships can lead to innovative ideas, potential partnerships, and growth opportunities. Focus on the Greater Good: Contribute to Overall Company Success Shift your focus from individual achievements to the greater good of the company. Consider how your actions contribute to the organization's overall success and well-being. Prioritizing collective growth fosters a positive and motivated environment that drives success for everyone involved. THIS WEEK'S GUEST Jeff Fleischer is the Global Head of Sales at cybersecurity vendor Team Cymru. With a remarkable career spanning back to the mid-90s, Jeff has held senior positions with renowned companies like McAfee, DataMaxx, Wave Systems, PhishMe, and Reversinglabs before taking the reins at Team Cymru. Beyond his impressive sales and leadership journey, Jeff also serves as an advisor to startup vendors, leveraging his expertise to guide and support emerging businesses. Moreover, Jeff's altruistic spirit shines through his volunteer work with the Sunshine Kids Foundation. Join us as we delve into the extraordinary career and contributions of Jeff Fleischer in the cybersecurity industry. LinkedIN: https://www.linkedin.com/in/jeffreylfleischer/ Team Cymru: https://www.team-cymru.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on: Spotify, Apple Podcasts, Amazon Music, iHeartRadio ...and everywhere else you listen to podcasts!
Ep. 113: "Vertical Videos and TikTok Triumphs: A Digital Marketing Roadmap to Success" with Austin Armstrong
17-07-2023
Ep. 113: "Vertical Videos and TikTok Triumphs: A Digital Marketing Roadmap to Success" with Austin Armstrong
In this podcast episode, dive into the world of digital marketing with Austin Armstrong, a renowned social media expert, CEO of SocialityPro, creator of Syllaby, and host of the popular TikTok podcast BusinessTok. Discover the secrets behind his extraordinary success as he shares his journey from being a lifelong digital marketer to becoming the CEO of two thriving ventures. Join us as Austin reveals his groundbreaking strategies for organic SEO and Vertical Video marketing, which have propelled businesses to new heights. Learn how his agency, Socialty Pro, has transformed brands by unlocking the full potential of social media marketing. And get ready to be amazed by Austin's latest innovation, Syllaby, a game-changing marketing tool that empowers business owners to create a comprehensive social media content strategy in a matter of minutes. Prepare to be inspired as Austin showcases his remarkable TikTok prowess, having posted over 2500 videos that not only tripled his own business's revenue but also skyrocketed his clients' success. With millions of followers across various social media platforms, Austin has become a true force in the digital landscape. Don't miss this opportunity to gain valuable insights and actionable tips from Austin Armstrong, a trailblazer in the world of digital marketing. Tune in to this episode and unlock the secrets to driving your business's online growth like never before. KEY INSIGHTS FROM THIS EPISODE A step by step strategy to significant increase your online presence and followers in the next nine months.Adopt a conversation-style format, combining entertainment with useful information to engage viewers.Conduct tests and experiments with different delivery styles and content formats to identify effective strategies.Incorporate subtle psychological triggers and elicit emotional responses to increase engagement and comments.Repost your most viral video multiple times, without any changes, to maintain consistent performance.Address challenges in social media marketing by generating content ideas, improving on-camera presence, mastering editing, and posting on multiple platforms. THIS WEEK'S GUEST Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts, and has leveraged his success on TikTok to gain millions of followers across every social media platform. You can follow Austin on Facebook, YouTube and TikTok, and listen to his TikTok marketing podcast here. and check out his incredible content AI platform Syllaby here: YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: Twitter LinkedIn The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!
Ep. 112 - Intermission
11-07-2023
Ep. 112 - Intermission
Welcome to The Conference Room with Simon Lader. Its an intermission this week, but we'll be back next week with an incredible episode... Listen to the trailer to hear more!