Propel Your Practice

Propel Marketing & Design

If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it.

Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence.


Learn simple and actionable solutions to help your clinic rank higher on Google and beat your competition.


This podcast is presented by Propel Marketing & Design and hosted by Darcy Sullivan.


For more details, visit: https://propelyourcompany.com/

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Creating Quick & Effective Blog Posts: The Template Approach
05-09-2023
Creating Quick & Effective Blog Posts: The Template Approach
You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to your patients. We'll walk you through the process, using our experience, know-how, and even AI tools to craft compelling titles. But we don't stop there. So, if you’re ready to blog without burnout, cutting your writing time, but never the quality of your work, you’ll want to listen to this. Show NotesIn this episode, you’ll learn about: ●     What blog templates are●     How to create blog templates●     How to leverage AI to assist you with blog writing●     How to come up with creative names for blog posts ●     And more Selected links and other resources related to this episode: ●     Propel Marketing & Design●     Propel Your Practice Podcast●     The Anatomy of an Effective Blog Post●     12 Pro Tips for Creating Better Blog Posts ●     Ready. Set. Rank! Chiropractor Bundle●     Book a Discovery Call●     Suggest a topic for an upcoming episode of the Propel Your Practice Podcast ●     Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads●     Propel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Google Posts: An Overlooked Google Business Profile Listing Feature
28-08-2023
Google Posts: An Overlooked Google Business Profile Listing Feature
Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. We’re going through Google Post’s recent changes, post types, and the best practices related to this beneficial feature. Plus, you’ll get insights on local SEO and how to best optimize your Google Business Profile listing. From avoiding red flags that could hinder your posts' approval to tracking your post's progress, it’s all covered here. So, gear up to explore the many possibilities of boosting your clinic’s online presence with Google Posts. Show NotesIn this episode, you’ll learn about: The full potential of Google PostTypes of posts you can include on Google PostsThings to avoid when posting on Google PostsExamples of postsImage sizes and other vital info about Google’s termsHow often you should postAnd moreSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastAbout posts for your Business Profile   Google Business ProfileGrow your practice by optimizing your Google Business ProfileBusiness Profile photos & videos policy and posts content policyGoogle UTM campaign generatorGoogle AnalyticsBook a Discovery CallFind us on Instagram - @propelyourcompanySuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Will Rebranding My Company Hurt My Clinic's SEO?
21-08-2023
Will Rebranding My Company Hurt My Clinic's SEO?
Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change.You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.We'll also discuss how to determine your target audience, retain the content that drove quality traffic, gradually transition to your new brand, and the importance of a press release. So, don’t be intimidated by a rebrand, join us as we dive into the fascinating world of rebranding and SEO.Show NotesIn this episode, you’ll learn about: What questions to ask yourself when rebrandingHow quickly you should implement certain aspects of your rebrandWhy you need to know your buyer personaHow to remove or re-create contentAnd moreSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastHow to Chose and SEO-Friendly Company Name for Your ClinicHow to Attract the Right Audience to your Website and Social MediaBuyer Persona Workbook Book a Discovery CallGoogle Business ProfileGoogle AnalyticsSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsLet's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Going Beyond Google Reviews to Improve Your Online Reputation
14-08-2023
Going Beyond Google Reviews to Improve Your Online Reputation
Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them.Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just  Google reviews. Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.We’ll discuss various online review platforms and how they influence your online brand positioning.We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).This episode is a treasure trove of knowledge for local clinics seeking to enrich their SEO and online presence, so let’s get to it. Show NotesIn this episode, you’ll learn about: •  Statistics regarding online reviews •  Why Google isn’t the only place you should focus on getting reviews•  Other notable platforms for reviews •  How to handle negative reviews •  And moreSelected links and other resources related to this episode:•  Propel Marketing & Design•  Propel Your Practice Podcast•  81 Online Review Statistics (New 2023 Data) •  How to Optimize Your Google Business Profile Listing•  Apple Maps Listing•  Bing Business Listing •  Yelp •  TripAdvisor •  Apple Business Connect Place Card•  Suggest a topic for an upcoming episode of the Propel Your Practice Podcast •  Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads•  Propel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Rethink or Republish: Choosing the Best Blogging Strategy
31-07-2023
Rethink or Republish: Choosing the Best Blogging Strategy
Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query. We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.So tune in, and let us help to propel your practice to higher online visibility. Show NotesIn this episode, you’ll learn about: When you should update a blog post to be more currentWhen you should rewrite a blog post and publish it as newAbout redirectsTips and resources about posting and bloggingAnd moreSelected links and other resources related to this episode: Propel Your Practice PodcastThe Anatomy of an Effective Blog PostWhat Do I Do With All My Old Blog Posts 12 Pro Tips for Creating Better Blog Posts  Blogging 101: How to Write a Great Blog Post 301 Redirect: What It Is & How It Impacts SEO Five SEO Secrets to Owning the First Page of Google Without Buying AdsLet's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
4 Online Listings that Will Help Your Clinic Get More Patients
23-05-2023
4 Online Listings that Will Help Your Clinic Get More Patients
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.The four big online listings include (in this order):Google Business ProfileBing PlacesApple Business ConnectYelpIf you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Now, let’s get to work on setting up your listings! In this episode, you’ll learn about: Why your listings matterResources to help you optimize your listingsTips to help you create great listings Why you need good images for your listingsWhy you need to get Yelp reviewsSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastLocal Listing BundleGoogle Business ProfileApple Business ConnectBing Places for BusinessWhy You Need to Invest Some Time in Your Apple Maps ListingA Chiropractor’s Guide to Optimizing Your Apple Business Connect Place CardA Chiropractor’s Guide for Optimizing Bing Places for Local SEOYelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your PracticeHow to Use Your Google Business Profile Listing to Generate New LeadsWhat Every Chiropractor Needs to Know About Their Google Business ProfileGoogle Business Profile: The Ultimate Guide to Optimize Your GBP ListingSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Why You Need to Invest Some Time in Your Apple Maps Listing
12-05-2023
Why You Need to Invest Some Time in Your Apple Maps Listing
Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how. In this episode, you’ll learn about: What Apple Business Connect (ABC) is How ABC works and why you need itWhere to set up your ABC place card Where to get your Apple ID, if you don’t know itTips to optimize your ABC PlaceCardResources for further help with ABC setup and SEO winsSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastApple Maps Apple Business ConnectGoogle Business ProfileGoogle MapsA Chiropractor’s Guide to Optimizing Your Apple Business Connect Place CardLocal Listings Guidebusinessconnect.apple.com  support.apple.comSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO
08-05-2023
3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO
ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye. There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and correct them. Getting the most out of your SEO campaign is the key, and AI can be helpful, but it’s not enough to replace unique, compelling, and personalized content. Not just yet, anyway. Learn the three most common ChatGPT mistakes made by chiropractors and other clinic owners and how to make AI work for you (and your audience and SEO game). In this episode, you’ll learn about: Resources to help you learn more about ChatGPT and SEO The three biggest mistakes clinic owners are making with ChatGPTHow you can fix those mistakes How to use ChatGPT to write a successful and SEO-friendly blog postThings ChatGPT can be very helpful withWhat you need to tell ChatGPT in order for it to give you the content you’re looking forSelected links and other resources related to this episode: ChatGPTPropel Marketing & DesignPropel Your Practice PodcastModern Chiropractic Marketing Podcast Episode about ChatGPT featuring Darcy Sullivan ChatGPT Prompts Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
No, Sorry, That's Not "Doing SEO"
28-03-2023
No, Sorry, That's Not "Doing SEO"
By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO. Learning how to use your SEO tools is a key step in your website’s performance, and it does involve more than simply installing a tool or using an SEO-friendly platform for your site. Show Notes:[00:01:27] How do I book a discovery call with Propel Marketing & Design? And what do we discuss on that call?[00:02:20] How does Propel prepare for a discovery call with a potential new client?[00:04:07] What are the common misconceptions about “doing SEO?”[00:05:26] What are good SEO-friendly platforms to set up my clinic’s website on?[00:05:56] Will Google Analytics help my website, and does just installing it do it all, or do I need to take further steps? [00:08:37] Where can I get more resources to learn about SEO?[00:09:23] Should I keep my content (copy and images) to a minimum so it doesn’t slow down my website?[00:10:16] What’s the big takeaway about “doing SEO” on this episode?Selected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastBOOK A DISCOVERY CALL with PropelPropel Your Practice PodcastWordPress Squarespace Wix  Clinic Sites Google Analytics Yoast SEOSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Starting from Scratch: Tips for Setting Up Your Clinic's First Website
24-01-2023
Starting from Scratch: Tips for Setting Up Your Clinic's First Website
Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. We’re going over the following: Smart steps to set up your websiteWhy you need Google AnalyticsResources that make website building easier What content should be on your websiteAnd much moreIf you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray! Show Notes:[00:01:16] Will these tips be useful to me if I already have a website built?[00:02:06] What’s the first step in creating my clinic’s website?  [00:03:08] What kinds of website platforms are there?[00:04:45] What’s hosting, and do I need it?[00:05:17] What are some easier-to-use website platforms? [00:05:49] What are the pros of using WordPress?[00:06:16] What does content for my website consist of?[00:07:08] What do I need Google Analytics for?[00:07:50] Who can help me design my logo or build my site?[00:09:22] What’s a good resource for checking my spelling and grammar? [00:09:50] What are must-have pages I need on my website? [00:11:41] Do you have something that can help me with SEO?[00:13:39] Can I use stock photography?[00:15:43] Should I put videos on my website?Selected links and other resources related to this episode: Propel Your Practice PodcastFiverr Upwork WordPress WP Engine Squarespace Wix  Clinic Sites Google Analytics Grammarly  What to put on my homepage  https://depositphotos.com/ How to Plan Picture-Perfect Photoshoot Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Five SEO Secrets to Owning the First Page of Google Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Does Your Website Spark Joy in Its Visitors?
28-12-2022
Does Your Website Spark Joy in Its Visitors?
Your website is the face of your clinic for many new and prospective patients. If it’s not giving them what they want, they’ll leave it. Your website must provide several elements to ensure your visitors know who you are and what you offer, stay on the page, find what they’re looking for, and more. Does your website currently spark joy in those who visit it? Giving them all they’re looking for easily and quickly? If not, let’s make it happen.We’re going over the following: How Google Analytics can tell you about your website trafficEssential steps to take on your website to ensure your visitors are happyYour website’s video details (not to be overlooked)One great (and easy) way to ensure your website is sparking joyAnd moreIf your website isn’t giving visitors the information they’re looking for (and fast), you’re losing patients to your competition. Don’t take for granted that your website is performing at its best. Learn what to do to make it spark joy for those who visit it. Grab your notepad and a seat, and let’s get to learning. Show Notes:[00:01:58] What will Google Analytics tell me about my website traffic?[00:03:07] What needs to be displayed clearly on the homepage of my website?[00:03:40] What are common items that should be easily found on my website?[00:04:33] Why are personalized photos important, and where can I learn how to create that content?[00:06:15] How do I know if my text blocks are too long?[00:07:00] How can I garner a better user experience with my text?[00:07:35] Can I put a video at the top of my page? If so, how do I ensure all my information (such as logo and navigation) is still readable? [00:09:12] Do I need to create transcripts for my videos?[00:10:44] What’s a foolproof way to ensure my website sparks joy for my visitors?[00:11:49] It’s the end of the year; should I complete a website audit?Selected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastGoogle Analytics How to Plan Picture-Perfect Photoshoot Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Do You Have a Love-Hate Relationship with Your Website?
05-12-2022
Do You Have a Love-Hate Relationship with Your Website?
Your website should be working for you (getting you the right visitors that turn into patients), so is it? If not, you’re likely leaning more toward hating your site than loving it. We want to help you fix that. If you love the way your website looks, but you don’t have access to it, don’t know how to make edits to it, or aren’t getting the traffic you need, then you’re gonna want to pay attention. Your website is a crucial part of your brand identity and, when done right, gives you loads of credibility. Let’s get you out of your love-hate relationship with your website. We’re going over: The best way to ensure you know how to get into your website for those quick editsImportant things you must know how to do on your websiteWhy comparing your website to another isn’t helpfulThings to know prior to adding content to your siteAnd moreYour website should be an evolving piece of your marketing, so it’s vital that you can jump onto it and take action. Understanding why you need a well-working website will help you know how to design it. Grab your notepad and a seat, and let’s get to learning. Show Notes:[00:05:28] I had someone set up my website, and they deal with it. Do I need my login credentials?[00:06:40] After my site is set up, how can I ensure I know how to make small updates to my website right away?[00:06:55] What are some easy things I should know how to do on my website?[00:08:48] What’s the best website platform for my clinic and me? [00:09:40] Which platforms are the most user-friendly and have the best SEO resources? [00:10:02] In addition to my website platform, do I need to do anything else, or does SEO happen automatically? [00:10:30] Why you shouldn’t compare the looks of your website to another’s and what you should do instead[00:11:30]  Common reasons your website branding is off[00:12:00]  What questions should I ask myself when creating website content?  [00:12:35] Why understanding the data provided by Google Analytics important to website creationSelected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastGoogle Analytics Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Why Your Clinic Needs an SEO Campaign to Thrive
18-10-2022
Why Your Clinic Needs an SEO Campaign to Thrive
SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs.When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. Let’s discuss:What SEO isWhy SEO is important for the growth of your clinicHow SEO works with paid ads and other marketing strategiesThe cost of SEOAnd moreUnderstanding why you need an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.Show Notes:[00:00:42] What is SEO?[00:01:50] What’s the primary source of website traffic? [00:02:19] Why does my clinic need an SEO plan?   [00:02:44] How do I best understand my target audience? [00:03:32] Is an SEO plan expensive? [00:04:07] Will SEO perform better than paid ads?[00:04:50] Can SEO and paid ads work together? [00:06:45] Can SEO get me more patients or clients? [00:08:18] How can I ensure I beat out my competition online?Selected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastHow to Use Your Google Business Profile Listing to Generate New LeadsGoogle Analytics Easiest Way to Turn a Video into an SEO-Friendly Blog Post Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
12 Reasons Why Your Clinic Website Isn’t Ranking
06-10-2022
12 Reasons Why Your Clinic Website Isn’t Ranking
Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think. Here’s what you can expect to take away from this episode on why your clinic website isn’t ranking:Some SEO best practicesSimple changes you can make to your clinic’s website to help it perform better Why knowing your buyer persona or target audience is so criticalCommon reasons your website isn’t ranking And moreDesigning a clinic website is no small task; there are a lot of moving parts. But don’t give up! With a little help, getting those online connections will be a walk in the park, and once you have those, you have a website that’s getting you the ranking you deserve. Show Notes:[00:01:49] I just put my website together; do you have any tips and resources to help? [00:03:02] Do particular website platforms come with SEO features? [00:04:45] Can I copy and paste if I’m creating a new website or switching website platforms? [00:05:42] Do I need to know my target audience before I build my clinic’s website? [00:06:22] What are white hat SEO tactics? [00:07:54] What is SEO exactly? [00:08:57] Should I write general or generic content to attract more people? [00:10:57] What are SEO keywords? [00:17:33] Does my page load speed have anything to do with my website ranking?[00:19:00] Are SEO best practices important, and what are they? [00:20:57] I don’t know how to get quality backlinks to my website.[00:23:33] Will the user experience (UX) help me rank higher on Google? Selected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastHow to Use Your Google Business Profile Listing to Generate New LeadsUltimate SEO Guide  Guide to finding your buyer persona  How to Attract the Right Audience to Your Website & Social MediaLink building for SEO Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
How to Create the Perfect Contact Us Page for Your Clinic’s Website
10-08-2022
How to Create the Perfect Contact Us Page for Your Clinic’s Website
Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there!Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:What MUST be on your Contact Us PageWhat to keep off of your Contact Us PageLinks you can add to the Contact Us Page to make a better user experience How to ensure your users take the actions you’d like them to on your Contact Us PageAnd moreCreating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics? Hit the link, and let’s dive in!Show Notes:[00:03:04] Does my Contact Us Page have anything to do with the user experience (UX)? [00:03:51] What info do users want to see on my Contact Us Page? [00:04:50] Can I use a generic Contact Us form on my website? [00:05:26] How do I ensure I get the correct people filling out the Contact Us form?[00:06:08] Can I only offer one form of contact info? [00:06:56] A Contact form seems confusing. Do I need one? [00:07:35] Should I show images of the outside of my office building on my Contact Us Page? [00:09:00] How do I tell my visitors how to get in touch with me? [00:10:00] What are smart ways to help my visitors find my physical location? [00:11:35] What if I DON’T want users to contact me a certain way?[00:12:13] What about my social media channels? [00:13:00] How do I make my Contact Page even more accessible? [00:13:39] What are other ways I can increase my online presence? Selected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastDo I Need an About Us Page & What Do I Put on It? What Should I Include on My Homepage? 10 Crucial Pages Every Website Needs to Have 17 Must-Have Features for Your Chiropractic Website Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Yelp SEO for Chiropractors & Clinic Owners
26-07-2022
Yelp SEO for Chiropractors & Clinic Owners
Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those! Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:Why your Yelp Business Listing is importantHow to set up your Yelp listingWhat you can add to your Yelp Business ListingWhere to claim your listingWhy you need Yelp reviewsAnd moreShow Notes:[00:01:00] Is my Yelp Business Listing as important as my Google Business Profile (GBP)? [00:03:38] Do I need access to my social media platforms, Google Analytics, and website? [00:05:09] What’s my first step in setting up my Yelp Business Listing?[00:06:10] How do I set up my Yelp Business Listing? [00:06:30] Is this a free listing?  [00:08:25]  What if I have a Yelp listing but haven’t claimed it?[00:09:10] Are keywords important? [00:10:13] What can I put in my listing to help? [00:11:43] What if I want to do more with my Yelp listing?[00:13:32] Do I need to show reviews here?[00:13:45] How many images should I add to my Yelp Business Listing? [00:15:06] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.[00:16:17] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Selected links and other resources related to this episode: Propel Marketing & DesignPropel Your Practice PodcastYelp Business Listing Google Business ProfileGoogle Analytics How to Add or Claim a Yelp Business Listing How to optimize your Google Business Profile listingSuggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Why Your Google Reviews Aren’t Showing Up (and what to do about it)
06-07-2022
Why Your Google Reviews Aren’t Showing Up (and what to do about it)
Reviews are integral to your marketing efforts, so ensuring they’re displayed on your Google Business Profile listing is crucial. All too often, reviews get lost in the mix, never to be found again. You don’t want that to happen. In order to ensure your Google reviews post on your GBP listing, you need to know the many reasons Google isn’t displaying them so you can take the necessary actions. If you know how to best create reviews the first time, you can provide that valuable insight to your patients (remember, the easier you make it for them to leave a review, the more likely they are to do it). Here’s what you can expect to take away from this episode on Google reviews:Why you need to claim your Google Business Profile listingReasons your Google reviews aren’t displayingHow to ensure your Google reviews don’t appear spammyHow to contact Google SupportAnd much moreShow Notes:[00:02:35] Is my Google Business Profile (GBP) the same as Google My Business (GMB)?[00:03:05] Do I need to verify my GBP listing? [00:04:32] Where should I start when trying to determine why my reviews aren’t showing up? [00:05:19] Does language in a review matter?[00:06:30] What’s an overlooked reason a review isn’t displaying?[00:06:40] Can I ask employees to leave reviews?[00:07:30] Does grammar matter? [00:08:35] What does Google consider to be spam?[00:10:06] Will Google’s algorithm affect my reviews displaying? . [00:10:48] Can I contact Google support to help me figure this out? [00:13:00] How long can it take for a review to show?[00:13:05] Should I keep collecting reviews even if they’re not displaying?[00:14:24]  Is the proper setup of my GBP listing going to affect my reviews being displayed? Selected links and other resources related to this episode Propel Marketing & DesignPropel Your Practice PodcastHow to Use Your Google Business Profile Listing to Generate New LeadsWhat Every Chiropractor Needs to Know About Their Google Business ProfileGoogle Business Profile, the Ultimate Guide to Optimizing Your ListingGoogle Support Google Business Profile Community ForumSuggest a topic for an upcoming episode of the  Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
10 Fierce Blogging Tools to Make the Process More Efficient & Effective
14-06-2022
10 Fierce Blogging Tools to Make the Process More Efficient & Effective
Blogging is a great way to connect with your target audience, gain a following, get more website visitors, more patients, and a higher Google ranking. But, if you’re not doing it right, you’re pretty much wasting your time. And that’s the thing, blogging does take time. We’re gonna help you spend it wisely by telling you about 10 tools to make blogging more efficient and effective. If you haven’t read our previous posts about blogging, we highly recommend it. Let your blog do some heavy SEO lifting for you! Blogging 101: How to Write a Great Blog Post 12 Pro Tips for Creating Better Blog Posts  The Anatomy of an Effective Blog PostWhat Do I Do With All My Old Blog Posts  Here’s what you can expect to take away from this episode on tools for blogging:The best tools for making your blogging experience better (for you, your visitors, and Google)Afraid of graphics? Don’t be! We’ll tell you whyWhy your website host matters when it comes to your contentOne great reason why you should be using an analytics tool if you aren’t And much moreShow Notes:[00:04:40] Is there a solid tool that will help me write mistake-free? [00:05:30] Are content calendars necessary and if so, how can get help with one? [00:06:36] What if I need easy access to my blog posts? [00:07:04] I know keywords are vital to my SEO strategy, but how do I know if I’m choosing the right keywords and keyword phrases? [00:08:25] What about graphics in my blog posts? [00:09:17] Does it matter where my website is hosted? [00:11:53] What about social media tools? [00:13:28] What can help me push out my email campaigns? [00:14:39] Do I need Google Analytics to help with my content?Presented by Propel Marketing & DesignLet's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube