The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.

Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.

In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.


From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.

The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.

Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!


For more details, visit: https://propelyourcompany.com/

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Episodios

Local SEO: What really influences your local visibility online? | Ep. 98
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Local SEO: What really influences your local visibility online? | Ep. 98
Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results!Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success.In this episode of The Clinic Marketing Podcast, we break down actionable strategies that clinic owners can implement to strengthen their local presence and build trust within their community.Here’s what you’ll learn:Why local SEO is a game-changer for clinics and small businesses.The key differences between Google Map Pack rankings and organic search results.Essential factors influencing your visibility in the Google Map Pack.How citations, reviews, and quality backlinks impact your rankings.The role of personalization and optimizing your website for local search.Why consistent business information across directories matters.How small, ongoing efforts can lead to lasting local visibility.💥 Episode webpage - https://propelyourcompany.com/local-seo-what-influences-local-visibility/ 💥Show Notes & Related Resources:Free Training: How to Create a Winning SEO Plan for 2025Local SEO vs. Traditional SEO: Key Differences You Need to KnowGoogle Business Profile: The Ultimate Guide to Optimize Your GBP Listing  Local Search Ranking FactorsHow Many Online Listings Does Your Clinic Need for SEO? [Case Study Included]Google Business Profile / Google Maps Audit*** Book a Discovery Call ***Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Best of 2024: Top Marketing Tips and Strategies from 2024 | Ep. 94
30-12-2024
Best of 2024: Top Marketing Tips and Strategies from 2024 | Ep. 94
As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic.In this special year-end recap, we’re counting down the most popular episodes, including:The Ultimate Google Post Strategy to Drive More Business (Episode 86)Advanced Strategies for Your Google Business Profile Listing (Episode 61)12 Items to Remove from Your Clinic Website Immediately (Episode 49)How to Optimize Photos for Your Google Business Profile (Episode 47)3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content (Episode 77)Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO (Episode 87)Get Found Online: 4 Listings Every Clinic Needs (Episode 79)Homepage Checkup: Does Your Clinic’s Website Attract Patients? (Episode 76)Stock Photos vs. Unique Photos for SEO: How Google Ranks Them (Episode 83)SEO 101: How Do I Improve My Website’s Position Online? (Episode 88)Beyond AI and Clickbait: Crafting Content That Converts (Episode 84)What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? (Episode 85)🎧 Revisit these top strategies to make 2025 your best year yet!For all episodes, visit our podcast page here: The Clinic Marketing Podcast.Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93
30-12-2024
3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We’ll discuss:How to supercharge your creativity with AI assistanceThe evolution of writing tools from basic grammar checks to advanced assistantsPractical tips to elevate your content and stand out from the crowdThe art of balancing AI power with human creativityDon't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/  Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92
23-12-2024
Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92
Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive. With competition comes the ever-present need for a highly strategic local SEO campaign. Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients. Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.  We'll go over:How local SEO for a mobile medical business differs from physical-location SEOWhy local SEO is important to mobile medical business successMobile healthcare business local SEO best practices to implement todayAnd more👉Detailed episode webpage: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
05-11-2024
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going over numerous site considerations, including:HostingDesign featuresCustomer supportData ownershipAdmin accessContent rightsAnd moreWe know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.Episode Webpage: https://propelyourcompany.com/website-platform/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Local SEO: How to Optimize Your Apple Maps Listing  | Ep. 81
08-10-2024
Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how. In this episode, you’ll learn about: What Apple Business Connect (ABC) is How ABC works and why you need itWhere to set up your ABC place card Where to get your Apple ID, if you don’t know itTips to optimize your ABC place cardResources for further help with ABC setup and SEO winsComplete episode details: https://propelyourcompany.com/your-apple-maps-listing/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube