The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.

Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.

In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.


From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.

The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.

Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!


For more details, visit: https://propelyourcompany.com/

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Episodes

3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
2d ago
3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We’ll discuss:How to supercharge your creativity with AI assistanceThe evolution of writing tools from basic grammar checks to advanced assistantsPractical tips to elevate your content and stand out from the crowdThe art of balancing AI power with human creativityDon't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/ ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
09-09-2024
Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.Plus, we’ll walk you through the mobile essentials your site needs to stay competitive in today’s fast-paced, mobile-first world.Tune in to learn:The key questions to ask yourself to audit your homepage’s effectivenessHow to gauge your homepage’s performance and make data-driven improvementsThe essential homepage elements that keep visitors engagedHow to craft a menu that guides your patients effortlesslyProven tips to make your calls-to-action stand outHow to use testimonials to build credibility and trustExpert tips for keeping visitors on your site longerAnd so much more! Don't miss this blueprint for transforming your clinic’s homepage into a patient-converting machine.Episode webpage - https://propelyourcompany.com/clinic-homepage/⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
03-09-2024
How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.Episode Details: https://propelyourcompany.com/photos-google-business-profile/ Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google. A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So, if you don’t currently have a GBP set up, you’ll want to get that done ASAP.In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively. So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience. ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73
19-08-2024
YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73
Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/YouTube, the world's second-largest search engine, offers clinic owners a unique opportunity to showcase their expertise and connect with a wider audience. However, simply uploading videos isn't enough to guarantee success on this platform. Clinic owners must understand and implement effective YouTube SEO strategies to truly harness its potential. Optimizing your YouTube content can improve your visibility, attract more viewers, and convert those viewers into patients.Show Notes & Related Resources for YouTube SEO: Strategies for Clinic Owners & Healthcare Providers: YouTube SEO Guide for Clinic Owners: Get More Subscribers & Better Rankings - Blog, Detailed Guide, & Downloadable Checklist Ready. Set. Rank! - DYI SEO Program How to Use Video on Your Clinic’s Website to Improve SEO - Podcast EpisodeHow To Get Started With Video Marketing in an Authentic & Confident Way - Podcast EpisodeHow To Use Videos to Improve Your SEO - Blog post ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67
15-07-2024
Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67
If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!We go over: The Google Business Profile basics  Why your Google reviews matterWhen Google allows review deletionsSteps to remove Google reviewsDisputing a Google reviewAnd moreGrab your notebook and get ready to learn all about managing your Google reviews!Episode webpage - https://propelyourcompany.com/how-to-delete-a-google-review/ ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube
Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62
17-06-2024
Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62
Ready to transform your business through the power of live events?  This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website buzzing with engagement.Discover the dual benefits of events in not only attracting new patients and/or clients but also turning your existing ones into enthusiastic promoters. Hear Vanessa's invaluable advice on capturing testimonials and creating compelling content for your marketing efforts. We'll emphasize the critical importance of post-event follow-up, from thanking attendees to leveraging social media for continued reach.⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram FacebookYouTube