Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.

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What happening whatever you talk about this, much modified was running I was like oh yeah GM.security song it's going right on our sweat equity podcasts and streaming show playlist if you want to follow that aunts modify spot if I were on their got podcasts modified yeah that's cool yeah we will not be at school that we didn't know and it just showed up magic populated I like that automation just that little technology you can't pitch about no no offers of technology am pretty much sure if everything was done for me anyway automated I'd still find some bits about yes that's just how I like the role yeah we've got going iTunes give us that five-star gives that review you write a funny review will probably say it on air yeah but it's gotta be actually funny gas the Drupal ship to be a hater but be a funny hater yet know you make fun of us to write a roast joke right yeah do something don't be weak right something totally insane it's fine we had Stan Tripoli on we like insane people yes that uses of the illuminati all that were on Facebook were to start engaging with that group a little bit more illuminati this illuminati group were applicant real Facebook group attach the sweat equity page free to phoria that that's a big thing to increase engagement with your audience in pages might be devaluing while they might be phot fake Facebook might be. Focusing on groups right I'm always on time you decide what pages are going bye-bye pages you have to pay very much every time you post is the things so your organic unless you're one of the top guys was retirees that's like the celebrities a get free meals when they go into the reference writers of the last people to need the free meals right they get the free shoes and that the movie screeners yeah will pay for nothing here we are for your storm bit torrent enough let's give some love to our sponsor fresh books cloud accounting rent taxis a man going through it I heard I heard from RI networking group that 2018 entertainment category like tax expenses no good anymore used to be meals and entertainment you can get like 50% right off or some like that yeah Summer 5700 doesn't matter that's for my CPA to figure out not not so much more what was now so if we if we were going to go see Bass ballgame suppressant clients it's a nachos got a pocket well that's a travel meal probably now get to specific I just don't want someone to just they want they have a natural charge sorry if I'm not yo charge so 2018 the entertainment expenses not right off anymore I will I was always surprised it was how back in the day yet is kind of stupid so what you need learn those things you need accounting system you need to do your books need to do it easy if it integrates with about 100 apps I think go fresh books.com/sweat that's go fresh books.com forward/sweat only a $50 off the 30 day free trial our listeners get that hook up holler if you hear me and is making up numbers and turning as well thanks Facebook it's hard to keep all the advertiser copy together, have three main dollars three numbers I got a remember and I'm forgot and then working to do were continuing from last by customer to when not to devalue the fresh book said that Sir that's her presenting sponsor what we do a quick shout out for free kinda Pete's pics I'm still in this section from Pete's pics brought to you by law Smith you made it weird one of my favorite podcasts were just he just tells people something he likes that he uses in his life he loves it the same thing here mu.com were to put our referral code on this episode description we'll talk some business cards because Erica Eric Scott did you bring with you know is going to grab it now is in my office I want to get actually of the cards I were talking about we posted on the on the episode okay I'll do it for you take it we can take you want to explain it well my way let's go move, first yet talk about what submittal servers or go to note mous or go to stationary printer business cards invitations thank you cards that's a big thing if you write handwritten thank you cards that goes a long way I'm behind on my got a stack I got to do today tomorrow for clients that thank you for doing this but it's got that thick that thickness you want to say girth he only wanted to say it all to use their their term called lux so if you look at the lux collection our cards are really thick real great and it does make a difference when I have my card out and it's thick like that nine times out of 10 I have a conversation about it yeah that's true than the ones we got that you can mean you want to double as coasters but they're thick enough to be coaster like people make the coaster joke a lot of people like the outcast lyric on the back yes without so fresh and so clean to buy fresh books exactly and then that they did it's it's one of the things I thought business cards I thought all things are to be digital I thought all the stuff dying in we have to put money into a it's one of the things we paid a little bit more I'm not big on like we need look fancy with everything I mean look at our set up if you're watching the the video but it was one of those all things pay a premium for this it's giving us a lot more return on the investment so it's conversation starters good summary.com I will put our company referral code, like the refer a friend affiliate link thing yet no timeout share with a friend yeah we'll you always asked me if I have one for every app it's always no yeah because you're always you will I used to just say screw it I'm lazy about it I know I just got a stress free money it takes five seconds to just sit there and might figure it out if if there is one or not you know it's the pull of thing of you know what it is it's like I don't know my password is yes yeah exactly it takes me longer than five seconds I cut my thumb opening a can because I'm an idiot like old machete the green beans with using hand can opener I'm doing I'm going dad yeah I'm doing handcrank line break I'm going hard-core daddy I'm trying to help with dinner and watch both babies there doing their thing and open it like the the generic green beans one your life this company this is not the solution to my kids that they love the canned version instead of like fresh green beans sweet slick $0.40 is nice but it's weird so I'm opening it up in its it's because it's crusty doesn't open like that for the good stuff your thumb the Kennedy fellowship so you just I have to like get some torque on it a try to use a knife as a fulcrum MI this is stupid on I could do that in mice to hear my sunlight cough like almost sounds like it's choking a turnaround of Scott it look like I was bleeding like will it look like us try to commit suicide like that's on the sly lowest way possible right that that's how much blood was coming out just a tiny cut my thumb the detective said he was too stupid to kill himself and then went all dad have true Detective three nothing bad happened dad some we and it's one of those Wednesday I need stitches now I went down I went hard-core damage stitches. Superglue well I didn't think that you were like I think one of the glues is medically acceptable to use on your body yeah although I'm not a doctor so don't listen to me yeah I'll tell him to do it yeah I've done it before it were it works but I'm not can advise anybody do that because were all soft my thing was so I can even I can't use the touch idea my phone I didn't realize how much is that yeah and I had to get the other thumb on there but it doesn't do it for every app that you associated with you can add your other thumb but this coming this hand basically there for show doesn't do much it's there for the wedding ring oh that's weird I Exodus got a new wedding ring what you get it's from Quay low Pete's pics quail Q ALO to silicone wedding ring this is my second one because I got the men say men's and women's versions the men's versions all the they look like O-rings on a torpedo for a nuclear submarine working so I had the men's version and I hated it is it was humongous I didn't know how hard they wanted me to be married so I got the win version and it's half the size and it fits a lot better what golf check is rock and that that I know some say and it looks like a mentoring I went straight you went but you went that the the the comet cost-effective; cheap method that I did to just like I want to find a ring that is probably going to lose this thing you know you take it off to go out at night you know everything how this got us it makes her so uncomfortable as I you don't bring me into this this thing you're doing right if they go out of their way to say that they're doing it are like make a big deal out of it that's really creepy I just forget it all the time I know I'd then never taken off will now I got a silicone one I don't like the metal so the silicone I don't mind washing my hands with it and stuff doing things yeah yeah this is hot men's ring talk to and it was well done I back to my wife's business card is what I want to say I do hate the guys that have a really expensive wedding ring yeah for that aren't millionaires and even if you are doing right doesn't matter I don't like that only those yet for some reason usually I can't hang with that kinda it's just you come across more like a sucker than anything that you got suckered into buying this this declaration the whole diamond the whole diamond ring thing is a total funking snake oil salesman bull ship thing anyway I know I feel like we've talked about it would we get a lot of new listeners and how yeah I don't buy diamonds the bull ship yeah what was it do beers basically inflated the cost and then they said it was the perfect gift for engagement that it didn't exist any tradition before right this minute up diamonds like super common in caves where the diamond they get to get like that they're not like that rare of a thing to come across the not they really aren't Colton's monopoly for your for your batteries and all your devices that's like the new member like that's the new hotness of blood diamond mineral that's in your blood mineral basically right Colton so I'm in a move on from now on with that that's what it up that's the mineral it's just we have some mineral riffs of the batteries were using all these devices were they go right same with the the Honda like the electric cars yeah try not to say and I'm trying not to say like this I heard myself on the pad is paralyzing as good on the minerals once they start mining those asteroids get all minerals we need yeah will get to Mars man anyways tell you about this tachycardic so my wife sent me a screenshot of her business cards and they were not good in my opinion she liked him a lot coming in so much trouble for Fairpoint but I love your wife I was friends with her before syringe with you nowadays she has known her forever she's awesome she's got a good sense he is my dentist Yep she is a dentist so you know not design is not her thing and I were talking about what we want to talk about the podcast and it's the subject that came up was how to tell somebody that they're not good at design or maybe they don't have a good eye for design because I heard her business cards look like decoration at a nursing home that a good way to put it I was going party city best of the shady invites to a birthday party and let the 50% off any idea it's just too much right your meeting someone now if she was an event coordinator for kids parties blankets to give what you get paid like this if she eat out issues the GM of celebration station or Chucky cheese any of those hello this would be appropriate card I would say yeah she had a Nazi store your fine it's like the worst ways the $10 of ever say maybe Skip the beer she won't good thing I don't think she listens the party knowingly my wife does either it's all right two however she's not give a picture of great love you babe the worsening women love the backpedaling cabinet out of nowhere from not the conversation topic what would you not just beautiful so great a little flustered what will rid you of our you've got about this so no I would just I would've brought it with me as well that we do video I don't actually have physical copies of them yet is was this picture that she had sent me and put it on our slacks if you can pop that up to maybe put it towards the Meebo camera I don't know okay but will put will put it with the description yeah you'll see the is you'll look at it for too long her dress it reminded me of like glorious turning 50 cut invitation sangria party Lordy Lordy yeah laws 40 so how do you tell someone bad design right and it's really tough it's it's similar to sense of humor you come from the commie world like we do it's it's tough to be like look The Big Bang Theory isn't funny a lot of people watch that show I can't say that it's not funny I can just say hey I can… I mean like when you're talking to someone that you don't know that well you know you will be like I don't give it to socks it out to be fair I've never watched it but II can tell it's not primary goodwill if you think The Big Bang Theory is funny need to go online and watch the diversions that somebody's made really take up the laugh track how really gets dark very quickly really well it's just that the personalities of all the people are just so weird and you know asked burgers the yet it's like oh this seems like some kind of school for special and the hot the hot chicks the the like she's the fish out of water and all these other people around her right that's the model for every sick and anytime the talk tours comes across super creepy without the laugh track it hopefully we can find out I hope I ruin The Big Bang Theory for about 500 looks really find that URL to put on the on the post yeah that after the show so I kind of rely on stats because I have I know I have a bad pallet so I'm not a good chef not a good cook right I know what I don't know we work on this I think individually as it's in a self-help you kinda wager I think it's important to go I'm pretty good here, too 10 here, 9/10 over here on this note encounter it's never yes or no binary, thing it's tough to tell everybody just like a sense humor thinks they have a good aesthetic and now it's at I can do it with a little bit of math so we had a we had some weird talking to I said let me just send you a strategy video on its own the house also new strategy digital strategy when your business, a film in an hour or whiteboard room and I'll go over it as I can do that pretty quickly and here's one thing that happens a lot of people really attached to shady logos Julia like I can relate this looks I know fear shirt from 1993 plot let's let's let's move provable to salute right or I or he decided or he or she desires in that they get really attached to bad design so we have this conversation kind of a lot I would say and you can't go it's absolute yeah I just go let's look at some of the competition who's the best in your industry and then you can kind it go through it go look three these out note no 3D that's a start, a simple rule of thumb yeah look at all the big brands out there what are the top Forbes 500 and overshadowing shut it you can do it but yeah it's not contest contemporary and they do that so that it's easier across the board for I guess I'm guessing and asking for printing in like branding on so as many things as possible yeah is the way to think about it yet will indelible so need to be unique you need to stand out the adjective I thought I try to use to sound smart is indelible I do look that up one time ago I put in a PowerPoint ever was and what is that mean I like yeah all I know is indelible ink yeah so it's unique undeniable so you want to have a brand it's so we talked about this and previous episodes branding brain is kind of that crazy elastic term the last couple years so it's that thing that defines you what people think of when they hear your name or see your logo and so the logos in brand names and slogans are really tough to do because it's squeezing all this stuff all this orange Jews are the orange to get you get just a little bit right you just want you have to economize everything away like a diamond write the center you go yeah like Colton know so with the logo the logo sets the tone for everything in your design guide basically most people I bring guides find recommended that I would save my thing is I just go on return investment I go okay let's use transit property like college football teams right this team bit distant this team so they could probably beat the state yeah so transit proper edge go look look look at the best in your business or the restoration is does not should've got a bunch of dental business cards for the whole industry is really bad with this stuff is then asserted by Dennis have this weird marketing company thing all over the country there's these companies that always used dental yeah and they drive they drive the sick they don't value design either because it it's it's hard to do yeah and it just dentists in general are not your normal they're not like doctors because there also they tend to be mechanically inclined or tactfully using their hands more because they accept to get in there and do these things that require fine motor skills and stuff like I flick they're just so unique mentally and in like what they're trying to do and are all driven in other all opinionated most of the time your wife likes to talk to me while I have all everything in my mouth I like all these tools right off the you understand this I try to like a light try to use my hands like to the side but anybody in the coach you know yeah exactly Telex the whistle apparently I sit do know that I've had a chipped tooth in the front for like 2 1/2 three weeks now that I told her Megan affixes it was my good look tooth now I have to get it fixed by her I hope you listen to this beforehand though she knows a nice chip I put in a podcast and listen and to start zone out on everything I listen are pico students get a bonus yes okay so how do you tell someone they have bad design it to same thing how you tell someone the address or it you don't speak to me simplistic never goes out of style general rule of thumb you can just look who's the best people are the best dressed people around you like almost kind of everybody knows like this the celebrity we can all agree is good to come over the celebrities will bring a bird out a pretty burned out P Diddy now just the aviator Julia in a NBA draft you did see the best suits clearly what the style should be that's actually the future style so you be ahead I don't know if there's there going crazy with the draft a TOTALLY okay got it wound suits yeah the pinstripes are like huge so to think about is like double-breasted coming back like giant bowties so I have I look at stuff and I just go what's going to be the best return on investment simplifying your designs a lot of the time the more exotic you get the more the more yet the yeah the more it drifts the eye of the user we try to keep things as pretty minimalistic as we can although I like I like detailed stuff and it has its place but for the most part if you want to make a bigger brand or you want to have a business card all that stuff distracting everybody is ADD now yeah almost like start small with the building of it and then if something helps functionality or whatever add on to it then but yet it's in the margin of error the more stuff your writing on there the more distracting it is more like the less likely it is to achieve what you're trying to do whether it's get new client whatever and in little things like I rehang her card out right her name is big because I want them to see that first we have a little hidden puzzle in there of like we called total body consulting toco works is because we need a shorthand name so we have it cut hidden some negative space in their but the main thing is I want them to see my name entitle your name and title and I'm not trying to oh I could overload them with a lot information believe I want to yeah as our titles have we have like five different things I want to put on their like shrinks like those dictators who put all of the metals on the third yeah well again I want to fire a shot I do want to badge system that fits her camping Brand theme, going on like that we could dress up like Boy Scouts we could Artie do no pants though I know but this time for real I just where the sash around the house that's it your family hey guys will focus on the badges of my thumbs waiting but he's my use my sash first aid badge so the thing of just changing font size relative to each other like this is small this minute this is not super sexy but this is almost mathematically you can look at some of the things and go right I did make a call to action bigger than the rest of information yeah care about our address on her business card like I can will lose it because this matter yeah but I like I like that people see were in the historic part of town it does pick up some conversation will I think for Arduino digital stuff that's good because you can see that it's a physical place that were a little bit legit you know where it's like if you have a store whatever something that obviously has a needs an office building then you will need your address yet we were talking to I was talking to our our our mustache client the mustache somebody data since you keep talking about it to sound like a guy with a mustache so must it's it's like we gotta figure out a pitch it it's a way to conceal blunts and joints right well I to the big that it will the tube is this two story but the little thing on the bottom he got the tube in a foot a little footer thing that inserts into the tube that you can ask into that's fireproof let your you have a way to put something out pages you put a cigarette out we've all been there right can I put this out of my hand tongue so not that good we were going over his business card and I like what he did use hemp ones rigging the center over here right now is excited because I go I'm not huge on those but you're it what you're going to be doing this business card is basically always selling yeah to that person even at the end user or you really trying to sell it to the person at head shop in Colorado that wants to buy a bunch of them yeah because you wouldn't be doing a lot of sweat equity getting around there trying to trying to get get this out there guerrilla style and get some feedback as we went to new product totally invented by him and I like that because that fits the brand theme the card might suck the design might suck but the the bill carry around this hence got a little little weak yeah Lori – I was like that so you have say we had a dentist that we talk to his business card with loss had floss in it do it all or do you do things what he thinks about branding yet he thinks like what can I hand out the people just to toss in their wallet or throw away immediately right and I say flaw it's not as though he's given a big plastic tube fly it's a business card size floss thingy that they've come up with yeah very convenient it's got utility I love it so I like if you Vista print cards no don't talk to me hopefully will fix what bad design those are and just the actual texture think of that in like this would I want to extrapolate this kind of stuff out a little bit from a business card out right to design design matters we have to agree on that principle design is undervalued I would say yes like graphic design severely undervalued big time because people think nowadays you just get stuck anything which you can but it doesn't really work the way you think it does right now you get into a new life that's not what it's my head what our big thing is were extracting your brain were trying to get your opinion because you don't know how to articulate it right I heard that it's almost only benefit the stock thing if you like everybody knows somebody who does design start sure so just the fact that everybody knows somebody who does it is it's kind of devaluing in itself the goal line you can always do I can always as this person under nothing to go back to sense of humor so it's like people think oh you should talk to Todd bro Todd's like the funniest book God used in our golf group my I deftly don't want me to write it's not the same kind of comedy yeah it's deafly probably pry references like wedding crash I know five minute he's the guy that is not funny just times movie lines at the right time right but it did work for that group they don't know it's redundant yes do they don't know it's duplicative so that's that they know they don't care if your prospective client was in this this is, how we really feel work in the room try to be very polite around it and run it, just miss you like well that's okay but let's list looks let's try to beat that I was try to say that if anything creative can we beat that holds true that's that's how it start out with that though the city one so be it some easy things are just like just no 3D no patterns that are confusing no symbols that are confusing you have to take a step back I I like to go around like 10 people I trust ago how does this look this design look just in case I am you get too mired in it you don't know if it's good or not where does your I go that's a big one that is a huge one for marketing materials and websites and apps people don't get it light right so there's UX UI the user experience that you ask and user interface that UI so the 30 that's why there, grouped together because her the pin diagram is very is overlapping pretty big UX and UI can increase sales front for your site or app it can increase whatever call action you have if you do it correctly I'm in ship if you put a Moji's in social media post copy or email marketing title subject lines you can increase open rates or or views of that post by a 5 to 8% I believe it I mean when our podcast pops up on our phones that yet subscribed my own pocket I got government down the judges one by one devil he catches your eye Julie I forget to post it with it yeah but it helps know for sure that's a universal language to the same Tyra glyphs and were going backwards it but that's the thing of like I just go right let me find a study to prove this point if I need to II know intuitively and I knew that because I I can cut it see behaviors and tendencies and trends and stuff yeah but I was like I was on the back this up so I'm not spouting out like I'm a creator of the view that I feel it in my bones yeah exactly so it's one of those things were II want to extrapolate to IKEA it like design of your store of your office your office that you're seeing a lot more stuff about office space design becoming way more involved it's all psychology all the stuff it's all psychology you basic psychology what what's the end goal of all of this design so that IKEA you have church go through a falcon labyrinth dip to get out if you're smart you going through the exit like I do go by whatever you buy right most people do that then we know you can do that I didn't know into the dolmen you get sent about you go get cinnamon buns aren't you worried about the IQ offer lease don't delay her police how they know no I think that a lot of weird rules feeding give other software's the Swedish learner do you think you know the the IKEA owner died the guy who invented it is the 94 years old is like two days ago.I saw a lot of Hakki joke hello yeah I was trying to doing about his gas building is candidate Haskins that's right remove his eye with my was his casket was partially built because the Allen wrench broker sent Mike that I that's all I got I don't where there's an angry dad build this poor guy's casket what about Walgreens versus CVS the way Walgreens was set up at a certain point in time if it may be different now consumer behavior you have pharmacy in the back your baby in the back because those are the two things impulsively like pharmacies moneymaker that's good bring people in so they have to go to that that look every time you go into one now diagonally usually from the door oh yeah at Walgreens for sure yes that sometimes a bit depends on drive-through but generally because it can't they want to drive through every time but sometimes buildings can't help it in Florida we just we love Shady orchid that's another shady architecture all over here things like retail centers help our chest I'm not getting it today also it will really know they do the thing when you go to check out where the they wrangle you into that the cow pen you know you have a run you through the lines that has candy on both sides and all that stuff it's all around us and yet we all come to know yet the end caps of a grocery store of the aisles it's good to be promoted stuff I know it and I've I've read a lot about it I still go boom cool yeah hot Doritos this is sweet the pig gave Scott yeah the big game this Sunday I guess you would add suitable ads work on me and I know the ads and I'm online I might yeah that's fine out the design of it we talk about squatty party with the video visually so stimulating that you have to stop and go away would like it if we didn't have ads would all still be wearing potato sacks you know it's kind of one of those things you don't want to say it tells you what's what's good or what's new or whatever but it without an ad for you wouldn't know about a lot of stuff so here's how I can come to tell mathematically quantitatively why design matters is I got into this world this nerd world from the from the online ad side it all you do when you do like product advertising campaigns is it's because there's no kind of emotion in it there's no people involved it's not lead generation for just selling stuff you want to get anything any human involved rights until the transaction happen for the lead generation then you gotta worry about how the calls made do people pick it up on time you know did the other did your client pick it up how it would how they talk to them all that stuff that's worth humans get involved in funk it up were we help we help clients with that but understanding e-commerce you look at it just pure math campaigns we do creative media okay rooted these 10 creative campaigns were to see which ones are stars and which ones are dogs and you can tell because you keep everything else even every all 10 campaigns of a budget of a thousand each in the same target audience so you're just you make in this trial and error test the most impairment is maybe castling is what they call everything so usually due to an UAB split and you go okay now Asian doing better than be now we need to have another one coming ago is that what's the reason why okay so it basically breaks down creative and a math way by like deductive deductive logic from the performance of the ad so to add your doing well and all things are equal right that it's the creative that is being that the variable so that's how you tell you can to mathematically tell good creative and then you over time this was called wisdom knowledge trust plus experience I would say I'm a wise owl but I would say I have enough experience and knowledge to go here's the kind of designs that work and here's the kind that don't you that for a time there used to be a thing we put a yellow upper right little outline of whatever the image was in and it would increase sales by 3% that's sounds negligible the 3% what is not I mean the road outside know it's huge it's that mean like if you do 1% conversion rate for ad campaigns for like a privacy around hundred dollars you were talking digital yeah that's that's huge yeah like good conversion rates three of not retargeting people like to straight campaigns anyway I just I just look at the mass out of it go okay does this I don't have a dog in the fight for clients either I just go hey this is prop this is better just aesthetically personally ago informally this tousled blonde veteran contemporary formally this is the time to start breaking this out to be bad guy good guy with formerly the phone is a informal off the record whatever you want to good cop my boss wants would want me to say this is yet some like that because I have to start have to be both guys a lot of time right it's really tough until we get a snappy gay guy to be our client service head okay what you can put it on LinkedIn I hope you love LinkedIn so much I do I do what I can pull I can plug them out you can't find out okay that's the that's for Facebook so so we can I just go look here's my style here's what I think doesn't matter but here's my opinion keep it out on the side on the mass side of this here's why we want to do this this and this for the design here's what your website can't have 13 sections to it because it loads to slowly the pattern people people so now if you have a similar pattern throughout yeah so if you three columns that another three call him in another yet nothing is more important than the other thing yes switching it up this is a loser like easy things like changing font size relative to what's important I mean I don't want to say of Clayton Pfeiffer design but it's like one of those things were I can look at something like I don't miss really know why you know and that's really annoying thing to say but i.e. could look better this way or the it's not working you know and most I forget that people don't always have that are you for what's what's wrong with her I know it's hard to say but I mean it's hard to articulate that side of it the other side were were sitting yeah I would say we I think what you're trying to say is theirs was the judge that convicted someone is like a federal case I don't know what pornography is but I know it when I see it right yeah some like that it says so that's kind of but the quota, sticks in my craw about design I just go I just go basics that a lot of people know hey on the website bright yellow button whatever you whatever bright color we have in our pallet are you free to bring guide call to action yeah called called Hilliard I know one thing is you want to do make that that color stick it right on the front pretty simple stuff so like there's you can always go back to the basics and then work up from their minimalistic simplistic is always the safest then you can get advance like IKEA and do that, stuff you can get advance like like Adobe does it too much I feel I further their branding me almost everything they have they have too much stuff that it's too much yet overwhelming will there their software's notoriously slow kind of pain in the ass right right II that's functionality of the slow part lately and just overwhelms me when I let people get overwhelmed when they open Excel you know because this is that if it's not there thing if it's super confusing that's why I view Squarespace is a good example we handed out to clients the the admin side what a lot of people incorrectly referred to as the backend is a simple menu it looks like an Apple product yeah right super simple the iPhone is a simple product that is so intuitive to-year-olds can play with it really work it people don't think about that stuff the someday there's this thing where I think people will think the more the better and get this little bit of information out there make it over hereto and then you know that it's not that way since I think about it like a wedding a wedding toast but I've seen so many horrible most are horrible there all bad especially the sorry ladies but if you do the thing words like I thought we got Redland bad leg when I can and they just they don't explain it limit is wink remember the dating, forever try yeah I remember I remember the notes cool inside joke at the wedding I'm sure I'm trying to bring up some hub hub spot has a lot of good information I love statistics I laughed and can I love stats man I love Moneyball extra 2% all these things the biggest one I want to bring up was how visual things are changing online for for just digital marketing would say trends you mean yeah trends yeah I was looking at that and I had to look up at the word brutalism meant what is mean is an architecture I guess but raw is basically the idea so here's a good example infographics are liked and shared on social media three times more than any other type of content now is why people like stats I think is my theory people like reading like quick stats yeah DZ content right cartoon stats yet we are all adults or children to do so you have to make a cartoon out of what would be back in the day and abstract to research paper writer marketing research because most people look they on time to read everything but if it some on social media tunic with all articles with an image once every 75 to hundred words could double the number of social shares than articles with fewer images now people want to look at stuff II heard the 90% of like posting content is the image to get the click for sure I think headlines become bigger now I think we go to them because are more salacious now visual content is 40 times more likely to get shared on social than any other type of content I believe it 100% I'm just try to pick and choose a few something I saw that we had talked about that's on this list of trends as cinema graphs you don't know a cinema graph is if you ever seen a it basically is a picture with a small part of it moving as though it's a video oh those are cool though like a still picture with the fire and it were only the fire is moving I love those those are cinema graphs and I learned how to do it one day and then for will there either is I've been advertise to a lot by one company that does it really well yet both perfect for us to fire campfire we could do it I think we could do it ourselves which got a set of that we have 28 monkeys in animation I

but in no we want to bother him but you go over there