Join Sid Bensalah in this enlightening Pre-Zero Sports Talk Podcast episode as we delve into the significant yet often overlooked world of sports and event branding. Discover its profound impact on the environment and communities across the globe, from the vibrant streets of South Africa to the bustling markets of the Middle East. This episode explores how sports branding intertwines with ecological and social responsibility through the innovative work of our guests.Key Points Discussed:Sustainable Branding Innovations: Neil Hamp-Adams, Owner & Cheif Customer Servant of Driving Force Advertising, unveils his sustainable branding solutions, emphasizing the reuse and better management of event materials to minimize waste and environmental impact.Community Impact and Recycling Efforts: Donovan Bailey, CEO of ExpandaSign, talks about how his company recycles waste into valuable products while supporting wildlife conservation through partnerships with The Bateleurs.Innovative Recycling Initiatives: Tanya Bailey showcases Uzwelo Bags, highlighting their unique approach to converting fabric waste into functional products like school bags, and supporting conservation efforts.Key Takeaways:Innovation in Waste Management: Learn about Uzwelo Bags' creative recycling initiatives that are changing lives and contributing to environmental conservation.Wildlife Conservation Efforts: Discover how ExpandaSign supports The Bateleurs, an organization dedicated to wildlife protection and environmental conservation, through innovative branding solutions.Community Empowerment: Hear about Harry Bailey's impactful "Run For Rangers" event, which supports to support the rangers who protect Africa's wildlife.Contribute to Conservation & Community: If you'd like to support the impactful work of  The Bateleurs and Run For Rangers, visit their websites to learn more about their initiatives, participate in their programs, or donate. Your contribution can help empower communitie☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

Join us as we embark on a voyage into the world of sailing with Fiona Morgan, the Chief Purpose Officer at SailGP. This captivating Pre-Zero Sports Talk Podcast episode explores SailGP's groundbreaking initiatives to revolutionize the sport while prioritizing sustainability and inclusivity. Despite not hailing from a sailing background, Fiona's determination and passion shine through as she shares her journey of joining SailGP and shaping its vision for a more sustainable future.Discover how SailGP sets new standards for sports leagues worldwide by providing opportunities for female athletes through its Women's Pathway, implementing sustainable logistics practices, and championing environmental stewardship.Fiona delves into SailGP's pioneering strategies, including remote broadcasting, separate podiums for racing and sustainability, and remote umpiring and coaching.Throughout the conversation, Fiona reveals her challenges as a woman entering a male-dominated sport and the broader impact of SailGP's sustainability efforts, which have attracted investments from notable figures like F1 star Sebastien Vettel. She emphasizes the need to rebrand sustainability to make it more approachable and engaging for broader audiences.From sharing her favourite moments in SailGP to advocating for more outstanding education on climate change and environmental issues, Fiona's dedication to sustainability extends beyond SailGP. Tune in to learn how Fiona's optimism, determination, and innovative thinking drive SailGP's mission to redefine sailing and pave the way for a more sustainable future in sports.☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

In this episode, we embark on a compelling exploration of an innovative solution that stands at the forefront of biodiversity conservation. With organisations worldwide embracing carbon offsetting, we focus on an inspiring alternative — Sacred Groves. The co-founder, Vikram Krishna, takes us through this revolutionary initiative, showcasing how it intertwines technology, community engagement, and a fresh perspective on protecting natural habitats.Key Takeaways:Beyond Carbon Offsetting: Explore Sacred Groves as a transformative approach beyond traditional carbon offsetting. Learn how this initiative pioneers a unique model, leveraging technology and community involvement to safeguard our planet's biodiversity.The Role of the Sports Industry: Dive into the intersection of biodiversity preservation and the sports industry. Discover the potential for influential change as Vikram Krishna unravels actionable steps for individuals, companies, and athletes to contribute to sustainability.Conservation Commerce: Vikram shares insights into the concept of Conservation Commerce, urging businesses to integrate nature into their value propositions. Gain valuable perspectives on how companies like Pyaarnation and W.Salamoon lead the way in environmental impact.Local Community Engagement: Understand the significance of involving local communities in conservation efforts. Vikram sheds light on the efforts made to raise awareness and ensure the well-being of ecosystems while avoiding conflicts.Technology's Role: Explore the integration of technology in Sacred Groves, from cloud-native infrastructure to blockchain. Learn how these elements create transparency, traceability, and an engaging platform for individuals and companies to monitor their impact.Individual and Industry Impact: Vikram inspires individuals and companies to lead by example. Discover how the sports industry, with its massive following, can drive positive change by incorporating sustainability into various aspects, from merchandise to event hosting.Reflecting on these takeaways, it becomes evident that Sacred Groves provides a visionary path forward, inviting us all to contribute to a greener, more sustainable future. Subscribe, share, and leave a comment to join us on this impactful journey.☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

Join Sid Bensalah, the passionate host of Pre-Zero Sports Talk, as he navigates through the impactful episodes of Season 01 and sets the stage for the exciting Season 02 ahead.  Discover the sparks that ignited this journey, delve into the stories that shaped the narrative, and explore the critical intersection of sports, events, innovation, and sustainability. Highlights include: Episode #01: Carbon-Neutral Sports: Insights from Paul Coleman on the urgent need for the sports industry to reduce its carbon footprint.Episode #02: Sustainable Sports, Meetings, and Events: Neil Hamp-Adams shares the positive impact of sustainable practices in the events industry.Episode #03: From Waste to Wear: Rory MacFadyen's journey with REFLO highlights the importance of conscious clothing choices.Episode #04: The Impact of Climate Change on Sports and Athlete Activism: Philippe Marquis' commitment to addressing climate change through athlete activism.Episode #05: Driving Sustainable Change in Hockey: Insights from Jon Wyatt on FIH's remarkable journey towards a greener future in hockey.Episode #06: From Passion to Purpose: Franziska Mesche's vision for Tripulse exemplifies how sustainable practices seamlessly integrate into fitness, fashion, and community building.Episode #07 & Finale: Strawberry Hotels: Mari Sandrup and Maria Anderson showcase visionary strategies and transformative initiatives in the hospitality industry.☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

In this final episode#07 of Season #01 of the Pre-Zero Sports Talk, our host, Sid Bensalah, discussed the importance of sustainability in the hospitality industry with special guests Mari Sandrup, the Sustainability Analyst and Maria Anderson, the Sales Director of Meetings representing Strawberry Hotels. The episode was recorded from a high-end Podcast Studio at Clarion Hotel Sign, one of Strawberry's 232 exquisite properties. Designed by the acclaimed, well-known Swedish architect Gert Wingårdh.Strawberry's sustainability motto is simple yet profound: 'WeCare'. It's a testament to their dedication to sustainability that goes beyond lip service.  The conversation delved into visionary strategies, community engagement, and the transformative Strawberry Sustainability Program, examining its integration across diverse hotel operations and into sales and sports initiatives.The episode explores Strawberry Hotels' active engagement with local communities, collaborations with partners like Norwegian Airlines and UNICEF, and sustainability initiatives such as the Green Conference and the Lonely Christmas Tree. The conversation also touches upon the changing tourism landscape, with a notable shift towards the Nordic region driven by sustainability considerations and climate concerns.As the conversation concluded, Sid thanked Mari and Maria for their exceptional insights and summarised critical takeaways. The first season wraps up with anticipation for more insightful discussions on sustainability and its intersection with the sports industry in the upcoming Season#02 in 2024.If you enjoyed this episode, we'd love your support. Download, drop us a comment and share your ideas for future topics or guests you want to hear from. Hit subscribe and tune in on your favourite podcast platform so you never miss our upcoming interviews and discussions in season two in a few weeks in 2024. Your engagement fuels our passion for delivering quality content. Let's embark on this insightful journey together!☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

Welcome to another captivating episode of "Pre-Zero Sports Talk," the podcast that explores the fascinating intersection of Sports, Events, Innovation, and Sustainability. In this episode, we have the incredible privilege of delving into the inspiring journey of Tripulse. This revolutionary activewear brand seamlessly integrates Fitness, Sustainability, and Community.Join our host, Sid Bensalah, as he sits down with the visionary founder and CEO of Tripulse, Franziska Mesche. With a background in management consulting and B2B sales within the tech industry, Franziska's expertise has led her to create Tripulse. This brand offers sustainable activewear and serves as a beacon for aspiring fashion entrepreneurs seeking to embed sustainability into their DNA.This episode reveals the personal narrative behind Franziska's foray into sustainable fashion. Her unwavering commitment to fitness and sustainability ignited the inception of Tripulse, and her journey inspires women aspiring to enter the sustainable fashion space.Franziska shares her vision of empowering individuals to lead healthy, impactful lives while fostering a robust global community that embraces diversity and positive change. Drawing inspiration from trailblazers like Sarah Blakely, the founder of Spanx and Yvon Chouinard, the founder of Patagonia, Franziska's story epitomizes the role of women in entrepreneurship.As sustainability takes centre stage in our world, Tripulse embraces a holistic approach that spans the entire lifecycle of its products, supply chain, and business operations. Ethical and social practices are seamlessly integrated, ensuring transparency at every step.Delve into Tripulse's pioneering innovations in sustainable activewear, including their groundbreaking Eucalyptus Fiber Innovation. Franziska sheds light on the environmental impact of eucalyptus fibre and how Tripulse ensures sustainability and traceability in its production.The episode further explores Franziska's long-term goals for Tripulse—aiming to influence the sports industry toward sustainability and inspire positive change in consumers' mindsets and☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

Welcome to "Pre-Zero Sports Talk," where we dive deep into the intersection of sports, innovation, and sustainability. In this groundbreaking episode, we are privileged to engage in a thought-provoking conversation with Jon Wyatt, the Sport & Sustainability Director of the International Hockey Federation (FIH). Join us for our first-ever interview with an international sporting governing body as we uncover FIH's remarkable sustainability journey.In this enlightening discussion, Jon shares his insights into FIH's sustainability strategy, offering a comprehensive understanding of their challenges and initiatives to reduce hockey's environmental footprint. Discover how FIH is revolutionising the world of artificial turf, making it more eco-friendly while maintaining high-performance standards. Jon explains their use of renewable materials, including plastic derived from sugar cane, and their dedication to reducing water usage.Throughout the episode, we explore the intricacies of measuring the carbon footprint within teams and throughout the season. Jon provides valuable insights into the complexities and accessibility of this process, shedding light on its significance for driving sustainable change in hockey.As we delve into the topic, Jon explains the safety considerations surrounding plastic grass turf and the steps FIH has taken to address potential risks associated with its manufacturing. Gain a deeper understanding of the measures in place to ensure the well-being of players and the environment.Join us as we highlight the numerous benefits of embracing sustainability for athletes and teams. Jon shares inspiring examples of initiatives that foster sustainable behaviours on and off the field, empowering athletes to become passionate sustainability ambassadors within their communities.We also explore FIH's governance role in driving sustainable change and its collaborations with international sporting bodies and stakeholders. Discover the importance of sustainable policies, regulations, and guidelines in securing the long-term sustainability of hockey.Prepare to be inspired as we unveil FIH's remarkable journey towards a greener future in hockey. Throughout this episode, Jon's expertise and dedication shine, providing a unique perspective on how FIH is making a measurable impact on reducing hockey's environmental footprint.Join us on this captivating exploration of FIH's sustainability endeavours and discover how they shape this beloved sport's sustainable landscape. It's time to witness the strategies, achievements, and ongoing efforts driving sustainable change in hockey.☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

Prepare for an extraordinary episode filled with passion, resilience, and triumph as we welcome our exceptional guest, Philippe Marquis, an Olympic athlete and coach. Philippe's story is a testament to the power of determination and the pursuit of excellence.Philippe is a two-time Canadian Olympian (2014, 2018) in freestyle/mogul skiing, with an impressive career spanning over twelve years on the Canadian team. As our first-ever Olympic athlete and coach on our Podcast, Philippe's journey from his early aspirations as a young skier to becoming an Olympic athlete has been nothing short of remarkable.Despite facing numerous challenges, including multiple injuries, Philippe's exceptional talent and determination have propelled him to heights. Alongside his athletic pursuits, he has also developed a keen interest in the impact of climate change on sports, particularly in the mountains he calls home.This newfound passion led Philippe to join athlete advocacy groups and actively participate in organisations such as Protect Our Winters Canada and EcoAthletes, where he works to raise awareness and promote sustainability in sports. Additionally, Philippe is a Canadian Olympic Committee Athletes' Commission member, further emphasising his dedication to positively impacting on and off the slopes.Throughout our conversation, we explored the profound impact of climate change on the world of sports and the influential role of athlete activism in driving sustainability.Philippe shared his insights on the practical challenges athletes face in the wake of climate change and the inspiring initiatives athletes undertake to raise awareness and enact positive change. We discussed the crucial role of fans in boosting sustainable practices within the sports industry and the challenges and opportunities faced by athletes and teams in addressing the environmental impact and navigating governing restrictions.Moreover, Philippe highlighted the involvement of fossil fuel companies in the sports industry. He emphasised the potential for a more sustainable future. He expressed his admiration for Protect Our Winters, an organisation he is a part of, which advocates for sustainability at the government and corporate levels. Philippe underscored the power of passionate individuals coming together to protect the environment and secure the future of sports.As we concluded the episode, one thing became clear—the profound impact of climate change on sports and the indispensab☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

In today's episode of Pre-Zero Sports Talk. We spoke with Rory MacFadyen, Co-founder of REFLO sustainable activewear. We covered much ground, from how REFLO got started to the production process, his explanation of REFLO’s good Greenwashing, their partnership with Eden Reforestation Project, the benefits of choosing sustainable activewear, and tips for leading a more Eco-Conscious lifestyle. This episode will inspire you to think more deeply about your clothing choices and consider making more sustainable options in your wardrobe. ☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

In our second episode, we had the pleasure of hosting Neil Hamp-Adams, an experienced designer and marketer with over 27 years of expertise in the events industry. The topic of discussion was Eco-Friendly Equipment and Innovations in Sustainable Sports and Events, with a specific focus on branding. Neil shared his knowledge and insights on the significance of sustainability in the events industry, particularly in branding. He explained how reducing waste benefits the environment and helps clients' budgets. Neil discussed his sustainability journey, including his launch of Driving Force, an event management company, and the acquisition of Clever Frame and Expandabrand franchises, which provide eco-friendly branding solutions. Neil talked passionately about his shift towards more sustainable business practices, starting with waste reduction and expanding to energy usage and materials sourcing. Neil also gave an example of Expandabrand's commitment to sustainability by repurposing waste fabric used to manufacture flags, repurposing an estimated 14.2 tons of material, saving it from landfills and producing functional products together with Uzwelo Bags that benefit local communities.He also explained how the Uzwelo project, in addition to providing functional products for local communities, has a percentage of its sales going to the Bateleurs, a South African Non-Profit Company (NPC) with over 200 volunteer pilots and aircraft. This organisation uses private aircraft for aerial surveillance to relocate animals around Africa and protect wildlife. He stressed the importance of considering sustainability in every aspect of event planning, from design to execution. He encouraged planners to think creatively and innovate to create Eco-Friendly solutions for branding and event equipment. Throughout the discussion, Neil explained his three simple principles for sustainable events: Durability, Longevity, and Reusability.He emphasised the importance of education and awareness in driving change towards sustainability.In conclusion, Neil's experiences and insights highlighted the significance of sustainable branding in the events industry and how it can positively impact both the environment and clients' budgets. ☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!

In this first episode of the Pre-Zero Sports Talk Show, we discussed the future of sports sustainability and the importance of achieving carbon-neutral sports with Paul Coleman, Co-founder of Fan Mobility, an Environmental and Social Governance (ESG) Consultancy.  We discussed openly what the sports industry is not doing and should be doing to reduce its carbon footprint. Paul provided an overview of what carbon-neutral sports means and its importance, highlighted some challenges the sports industry faces in achieving carbon neutrality, and provided some examples of initiatives that sports teams and organisations have implemented.  Additionally, Paul shared the ways athletes and fans can get involved in the effort to achieve carbon-neutral sports. The episode concludes by emphasising the need for a concerted effort from the sports industry and fans to work towards a more sustainable future for sports.☞ Follow the Pre-Zero Sports Talk Podcast Show and our host, Sid Bensalah, on all social platforms:Twitter: https://twitter.com/PreZeroSTInstagram: https://www.instagram.com/prezerosportstalk/LinkedIn: https://www.linkedin.com/in/sid-bensalah/TikTok: https://www.tiktok.com/@prezerosportstalkIf you want to get involved and join our community, head over to the Engage Hub on our website. Help us amplify diverse perspectives and elevate the conversations that matter most to you.We value your input! Share your thoughts, comments, and suggestions Together, let's shape the narrative!