In this final episode#07 of Season #01 of the Pre-Zero Sports Talk, our host, Sid Bensalah, discussed the importance of sustainability in the hospitality industry with special guests Mari Sandrup, the Sustainability Analyst and Maria Anderson, the Sales Director of Meetings representing Strawberry Hotels.

The episode was recorded from a high-end Podcast Studio at Clarion Hotel Sign, one of Strawberry's 232 exquisite properties. Designed by the acclaimed, well-known Swedish architect Gert Wingårdh.

Strawberry's sustainability motto is simple yet profound: 'WeCare'. It's a testament to their dedication to sustainability that goes beyond lip service.

The conversation delved into visionary strategies, community engagement, and the transformative Strawberry Sustainability Program, examining its integration across diverse hotel operations and into sales and sports initiatives.

The episode explores Strawberry Hotels' active engagement with local communities, collaborations with partners like Norwegian Airlines and UNICEF, and sustainability initiatives such as the Green Conference and the Lonely Christmas Tree. The conversation also touches upon the changing tourism landscape, with a notable shift towards the Nordic region driven by sustainability considerations and climate concerns.

As the conversation concluded, Sid thanked Mari and Maria for their exceptional insights and summarised critical takeaways.

The first season wraps up with anticipation for more insightful discussions on sustainability and its intersection with the sports industry in the upcoming Season#02 in 2024.

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