Ep 11: Adam McChesney: Part Owner of Hite Digital; Entrepreneur

Today's show is all about business with guest Adam McChesney, part owner of Hite Digital. Halfway through a 4-year program for sports management, Adam felt himself being pulled in a different direction. Over the next 2 years he put in the work to earn 4 majors in marketing, business management, and HR.  Working for a marketing agency with a great mentor, Adam realized he didn’t want to work for someone else anymore. So he quit and tried to start a business. After 6 months of hearing ‘no’, Adam opted for a corporate job in medical device sales.  Moving his way up the ladder, Adam was still interested in working for himself.  That’s when an ad about how to build digital real estate caught his eye.  Adam was ready to take  the leap, in the middle of a pandemic, to start his own digital marketing business. Learning to systemize and put processes in place so that he could hand the work off to someone else was a game changer for Adam. They now have 19 locations. What You’ll Learn: Why and how you should invest in yourself. How to connect to your target audience. How Hite Digital has grown to 19 locations. How to leverage your data. Favorite Quote: “Really starting to finally build the business, and not just a job.” -Adam McChesney