The psychology of typography - Sarah Hyndman

Creativity For Sale with Radim Malinic

11-03-2024 • 1 hr 2 mins

"The more we learn, the more we realize we don't know. We can only judge the world from our own viewpoint and our own experience."

How often do you pause and ponder about the words you read? In this thought-provoking episode, graphic designer and author Sarah Hyndman invites us to explore the psychology of type through her experimental and multisensory approach. With a decade of groundbreaking research, Sarah challenges the notion that typography is a niche interest, making it fun and accessible for everyone.~

From matching scents to typefaces to discovering how expensive branding can influence the perceived taste of chocolate, Sarah's interactive events and installations reveal the invisible yet profound impact words have on our thoughts, feelings, and actions. Her journey is a testament to the power of curiosity, creativity, and a willingness to interrogate mistakes – the secret sauce that fuels growth and innovation.

Key Takeaways:

  • Embrace naivety and enthusiasm; they are powerful catalysts for exploration and learning.
  • Interrogate mistakes; they offer unexpected insights and opportunities to challenge assumptions.
  • Make the invisible visible by fostering awareness of the subliminal processes that shape our experiences.
  • Relinquish the need to be "right" and listen to diverse perspectives; they can open your mind.
  • Persistence and a genuine love for your craft are essential for sustained creativity and growth.


Creativity For Sale: How to start and grow a life-changing creative career and business by Radim Malinic - Out now.

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