"The more we learn, the more we realize we don't know. We can only judge the world from our own viewpoint and our own experience."
How often do you pause and ponder about the words you read? In this thought-provoking episode, graphic designer and author Sarah Hyndman invites us to explore the psychology of type through her experimental and multisensory approach. With a decade of groundbreaking research, Sarah challenges the notion that typography is a niche interest, making it fun and accessible for everyone.~
From matching scents to typefaces to discovering how expensive branding can influence the perceived taste of chocolate, Sarah's interactive events and installations reveal the invisible yet profound impact words have on our thoughts, feelings, and actions. Her journey is a testament to the power of curiosity, creativity, and a willingness to interrogate mistakes – the secret sauce that fuels growth and innovation.
Key Takeaways:
Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business
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