Izzi Allain (@IzziPoopi) On Viral Fashion, TikTok Growth, and Her Love For Loewe

From a dress that changes colors in the sun to a wet latex top, some of fashion's most viral moments have sparked from the social media account of Izzi Allain (or @IzziPoopi). Known for her luxury unboxing videos and eclectic sense of style, the Montreal-based content creator has amassed a following of over 2 million people and now works with brands like Loewe, Prada, Miu Miu, and more. In today's episode, I chat with Izzi about how she came to be sitting front row at fashion week, her thoughts on viral fashion, and her best tips for growing a community online.

Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez, and shop her closet here https://shopmy.us/livvperez

Follow Leset on Instagram here https://www.instagram.com/Leset/

Sponsored by:

Scotch & Soda: The Scotch & Soda x Joe Jonas collection is now available at scotchandsoda.com (EU & US) and select retailers. Use code LGD for 20% off your first order! Visit www.scotchandsoda.com for more information

Birdy Grey: You asked, and here they are - the perfect bridesmaid dresses! Visit www.birdygrey.com now to get your first 5 swatches for free with code LGD

Cotton: Discover The Fabric of Now at TheFabricOfOurLives.com

Posh Peanut: Posh Peanut: Go to PoshPeanut.com/LGD, and use promo code LGD for 20% off your first order!

Produced by Dear Media

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.