Freddie Noe of Jim Beam Interview

The Slacker Morning Show

07-03-2021 • 17 minutos

Named in honor of the nickname Freddie's grandad Booker gave him,
Little Book is an annual whiskey series featuring new, unique blends—
a first for the family. Uncut, unfiltered* and always one-of-a-kind, each limited
release offers Freddie the opportunity to follow his curiosity to create a new
taste profile greater than the sum of its parts. From each spirits' mash bill and
age to where they were stored in the rackhouse, there are a million decisions
that go into the final blend. The possibilities are endless. Which is good.
Because Freddie has no intention of stopping any time soon.

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