How Google’s AI Is Changing Online Visibility for Orthodontic Practices

👤 Guest: Mary Kay Miller, CEO and Owner of Kaleidoscope

In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Mary Kay Miller about the growing impact of Google’s AI on local business search—and what that means for orthodontic practices.

Miller, a long-time expert in orthodontic marketing, explains how recent changes to Google’s algorithms, security protocols, and business verification systems are affecting how and where practices appear in search results. She breaks down real-world cases where practices lost their Google Business Profile (and hundreds of reviews) due to overlooked verification emails or mismatched information.

Whether you're running a startup or an established office, this episode outlines what you need to know to protect your digital presence.

🔍 What You’ll Learn:

📌 How Google’s AI-driven verification system works—and why it’s catching practices off guard
📌 Why inconsistent business names, addresses, or documentation can lead to dropped listings
📌 What to do (and what to avoid) to keep your Google Business Profile secure and visible

📩 Resources Mentioned:

Kaleidoscope Marketing: https://thekaleidoscope.com
Contact Mary Kay: mk.miller@thekaleidoscope.com

📢 Don’t forget to like, comment, and subscribe for more insights into orthodontic practice growth and digital strategy.

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📌 Available on all major podcast platforms!

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